The Role
Lead and connect firm-wide go-to-market strategy to day-to-day execution. Build data-driven growth plans with Industry and Practice leaders, develop reporting and pipeline analytics, coach leaders into stronger operators, and drive adoption of AI-enabled GTM tools and systems to achieve organic growth goals.
Summary Generated by Built In
Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Join Aprio's Business Operations - Growth team and you will help clients maximize their opportunities. Aprio is a progressive, fast-growing firm looking for a Director, Go-To-Market Strategy to join their dynamic team.
Aprio’s Go-to-Market (GTM) organization sets and drives execution of the firm’s growth strategy across its Industries and Practices. This is a newly created, critical leadership role: reporting to the GTM Leader, the Director of Go-to-Market Strategy will own the connective tissue between firm-wide growth strategy and day-to-day execution — turning priorities into detailed, data-driven plans and holding the organization accountable for delivering them. This is a high-profile role that will work with Industry Leaders, Practice Leaders, and Industry Growth Leaders to ensure strategy is translated into actionable plans to achieve results across a matrixed organization.
Position Responsibilities:
- Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
- Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives – including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
- Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
- Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
- Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization
Qualifications:
- 8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
- Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
- Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
- Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
- Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
- Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
- Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
- Bachelor’s degree required
- Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack
- MBA or other advanced degree
Preferred Skills
The application window is anticipated to close on 9/15/26 and may be extended as needed.
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
What’s in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
Skills Required
- 8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
- Experience in a go-to-market or growth strategy leadership role within professional services (accounting/advisory)
- Ability to build a data-driven GTM strategy and translate into disciplined execution across a matrixed, multi-business-line organization
- Strong executive presence and stakeholder management; ability to influence senior leaders without direct authority
- Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
- Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
- Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
- Bachelor's degree
- Experience with Power BI and Salesforce/HubSpot or similar GTM technology stack
- MBA or other advanced degree
Aprio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aprio and has not been reviewed or approved by Aprio.
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Fair & Transparent Compensation — Pay is generally positioned as competitive and fairly paid across many roles, with clearer benchmarking helped by public job-posted ranges and compensation aggregators.
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Healthcare Strength — Health, dental, and vision coverage is positioned as comprehensive and available from day one for full-time hires, which is stronger than the more typical waiting-period approach.
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Retirement Support — Retirement offerings include a 401(k) with profit sharing and access to FSA/Dependent Care accounts, which can improve total rewards when firm performance supports contributions.
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The Company
What We Do
Aprio is a premier CPA and business advisory firm that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, outsourcing, staffing and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Non-Profit and Education; Professional Services; Real Estate and Construction; Retail, Franchise and Hospitality; and Technology and Blockchain. Headquartered in Atlanta, Georgia, Aprio has grown to over 1,000+ team members. To serve clients wherever life or business may take them, Aprio’s teams speak more than 30 languages and work with clients in over 50 countries.
