Job Description:
Director, Go-to-Market & Strategic PlanningThe Role
The Director of Go-to-Market & Strategic Planning will own go-to-market (GTM) planning, market readiness, delivery, and reporting for several complex institutional and retail initiatives, collaborating with other GTM team members to deliver against plan. With an emphasis on business readiness, sales and service enablement, and client experience and communications, the GTM lead will drive discovery with SMEs in product, legal, compliance, and operations, and documentation of GTM plans, including scenario planning, messaging frameworks, and key workflows and client journeys. Reporting to the Vice President of Go-to-Market & Strategic Planning, the Director will help represent GTM in cross-functional forums and have the opportunity to work directly with leadership. Fidelity Digital Assets® is a growth business, so comfort with varying pace of work, shifting with the business and market needs, and operating with a high degree of ambiguity is required.
The Expertise and Skills You Bring
A client service and risk management-minded strategist and planner who uses data and insights to build and implement GTM plans and is skilled at navigating cross-functional, cross-business unit relationships. A strong communicator able to build clear business narratives and client engagement and field enablement strategies, and distill complex concepts and process flows for multiple audiences.
- Field enablement, business planning, project management, or product marketing experience required. Institutional background or experience in a highly regulated industry preferred.
- Ability to seamlessly switch between big picture and more tactical thinking, identify business and reputational risks that need to be considered in planning, and go deep on discovery with functional SMEs.
- Confident in driving conversations that progress integrated planning and enable other teams to advance work in their respective areas.
- Demonstrated ability to stand up and run cross-functional workstreams, ensure visibility and alignment, and identify dependencies and points of integration across the GTM portfolio in addition to the projects you are accountable for.
Note: Fidelity is not providing immigration sponsorship for this position
The Team
As a key part of the product delivery cycle, the Go-to-Market & Strategic Planning team collaborates deeply with Fidelity Digital Assets’ product, operations, sales, and service teams to ensure business readiness for the rollout of new or enhanced capabilities and key cross-business initiatives. Fidelity Digital Assets® is a subsidiary of Fidelity Investments dedicated to building products and services that help institutional and retail investors access digital asset markets.
Certifications:
Category:Marketing
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.
Fidelity Investments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fidelity Investments and has not been reviewed or approved by Fidelity Investments.
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Strong & Reliable Incentives — Bonuses, commissions, and profit-sharing are presented as generous and meaningful components of total compensation, with certain roles achieving high total earnings through multiple pay streams. Variable pay is consistently framed as a positive contributor beyond base salary.
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Retirement Support — A 401(k) match up to 7% alongside additional profit-sharing up to 10% materially enhances long-term compensation. These retirement features are highlighted as standout strengths of the overall package.
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Parental & Family Support — Generous paid parental leave (16 weeks maternity, 12 weeks parental), backup dependent care, and adoption assistance provide robust family support. Hybrid work and caregiving resources further ease family responsibilities.
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What We Do
At Fidelity, our goal is to make financial expertise broadly accessible and effective in helping people live the lives they want. We do this by focusing on a diverse set of customers: - from 23 million people investing their life savings, to 20,000 businesses managing their employee benefits to 10,000 advisors needing innovative technology to invest their clients’ money. We offer investment management, retirement planning, portfolio guidance, brokerage, and many other financial products. Privately held for nearly 70 years, we’ve always believed by providing investors with access to the information and expertise, we can help them achieve better results. That’s been our approach- innovative yet personal, compassionate yet responsible, grounded by a tireless work ethic—it is the heart of the Fidelity way.
