The Role
The Director of GTM Operations will create and execute product launch strategies, ensuring collaboration across teams, managing budgets, and measuring effectiveness.
Summary Generated by Built In
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brand— AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com.
This role will be within the Dealertrack Canada team, the country’s leading automotive financing portal, processing over 6.5 million credit applications annually.
We are seeking an experienced Director of Go-to-Market (GTM) Operations to lead our product launch initiatives. This pivotal role will be responsible for orchestrating the entire product launch lifecycle, from strategic planning to execution, ensuring seamless cross-functional collaboration and optimal market entry for our products.
You'll be at the forefront of market-defining product innovations, working alongside an exceptional team who consistently delivers results. As we scale, you'll shape our go-to-market strategy, expand your professional impact, and accelerate your career growth in an environment that rewards excellence and initiative.
Responsibilities:
-Develop and execute comprehensive go-to-market strategies for new product launches
-Create and manage detailed product launch roadmaps, timelines, and critical path elements
-Ensure cross-functional alignment across key stakeholder groups
-Define launch budget and commercial model, including pricing
-Partner cross-functionally to develop positioning, messaging, and value propositions
-Design and implement effective sales enablement, training, and targets/incentives
-Identify target customer groups and build sales and marketing campaigns
-Develop metrics to measure GTM launch effectiveness and provide data-driven insights
-Own operational onboarding and offboarding processes
-Identify and mitigate launch risks through proactive planning and contingency development
-Continuously refine and improve GTM launch capabilities based on learnings and best practices
Qualifications:
-10-15 years’ experience in product launches, go-to-market strategy, or related operational roles
-Proven track record of successfully bringing new products to market in complex environments
-Strong analytical abilities and data-driven decision-making approach
-Experience in framing complex problems and driving practical solutions
-Exceptional communication, project management, and stakeholder management skills
-Self-motivated with a bias for action and results orientation
-Bachelor's degree required; MBA or advanced degree a plus
Preferred Experience:
-Experience in B2B SaaS or technology companies
-Experience in management consulting or strategy, or operations roles
-Experience working with executive leadership and cross-functional teams
-Automotive industry knowledge and experience an asset, but not required
Work Environment:
-Hybrid role (2 days in office, remainder remote)
-High-visibility position with significant senior leadership exposure
-Reports directly to VP of Revenue Operations
What’s in it for you:
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1:
-Gym discounts
-Employee and Family Assistance program
- Virtual wellness events
-Conferences & training budget
-Regular internal training programs
Financial planning:
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary:
-Annual bonus structure
-3% CPP matching
Top Skills
Data Analysis
Go-To-Market Strategy
Product Launch
Project Management
SaaS
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The Company
What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
