What you’ll be doing
- GTM Strategy Development and Execution: Define and implement comprehensive GTM strategies for new product launches, target market identification, customer segmentation, and competitive positioning
- Cross-functional Leadership: Collaborate closely with sales, marketing, product, customer success, and global leadership teams to ensure alignment and execution of GTM initiatives
- Revenue Growth: Identify and drive revenue-generating opportunities by defining pricing strategies, market entry tactics, and growth strategies
- Partnership Development: Identify, secure, and nurture strategic partnerships to unlock non-linear business channels and market penetration
- Customer Success: Oversee the customer journey, ensuring seamless onboarding, ongoing support, long-term retention, and revenue expansion
- Market Insights: Conduct market and customer research to understand customer trends, needs, and competitive dynamics, influencing product development and GTM tactics
- Product Positioning: Work closely with marketing, product, and engineering teams to develop messaging, positioning, and value propositions that differentiate and resonate with our ICPs
- People Development: Build, mentor, and lead a high-performing team as well as influence other teams to continuously raise the bar
We’ll be excited if you have
- Start-up and entrepreneurial mindset aligning to our Core Values
- 10+ years experience in executing go-to-market strategies that drive growth involving product development, product marketing, and cross-team alignment
- Deep understanding of SaaS business models, product knowledge, customer and partnership acquisition channels, and high-velocity sales cycles
- Exceptional customer success and relationship management with the ability to foster long-term, strategic relationships that produce win-win outcomes
- Superb communication skills (speaking, writing, presenting, and influencing) and ability to craft and deliver compelling messages to various audiences including executives
- Strong analytical skills to assess market data, develop insights and metrics, and create growth strategies
Firework Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Firework and has not been reviewed or approved by Firework.
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Healthcare Strength — Medical coverage is positioned as robust, pairing high employer-paid contributions with fully covered dental and vision and company-paid basic life and long‑term disability. A wellness HRA and add‑ons like discounted pet insurance broaden health and wellbeing support.
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Equity Value & Accessibility — Equity is included broadly as a standard component of compensation, offering potential upside alongside base pay and bonuses. This accessibility spans roles rather than being limited to a narrow group.
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Leave & Time Off Breadth — Flexible PTO is emphasized, with a clear expectation that employees take meaningful vacation time. This approach supports time away rather than strict accrual limits.
Firework Insights
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What We Do
Firework is the world's leading immersive digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities. Powering over 600 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to your own websites and app. We enable customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners, and GSR Ventures, with over $90 million in capital raised to date with offices in the US(SF and NYC), Toronto, Poland, Slovakia, Brazil, and China.
Why Work With Us
We are a diverse team where everyone belongs. We are creative, curious, and cool in a nerdy way. We believe in growth, results, and in each other and that perfection is a work-in-progress. We are just the right amount of extra and want to change the digital game.
