Director, Global VELYS Downstream Marketing – Spine (Global Markets)

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3 Locations
In-Office or Remote
150K-259K Annually
Senior level
Healthtech • Biotech • Pharmaceutical • Manufacturing
The Role
Lead global downstream marketing for VELYS Spine, driving commercialization strategy, NPI execution, international launches, pricing, forecasting, and omnichannel campaigns. Act as primary liaison to regional markets, align inventory and demand planning, manage vendors/partners, and develop talent. Accountable for revenue targets, budget management, cross-functional execution, and driving growth in priority G10 markets.
Summary Generated by Built In

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

People Leader

All Job Posting Locations:

Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Remote (US), West Chester, Pennsylvania, United States of America

Job Description:

We are searching for the best talent to join our DePuy Synthes team as a Director, Global VELYS Downstream Marketing – Spine (Global Markets) to be preferably located in Raynham, MA, however, additional US (Palm Beach Gardens, FL and West Chester, PA) locations may be considered.

Purpose and Key Responsibilities:

  • Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
  • Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
  • Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
  • Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
  • Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.

Leadership, Strategy & Organizational Responsibilities:

  • Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
  • Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
  • Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
  • Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
  • Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital  strategies and campaigns.
  • Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
  • Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
  • Ensures alignment to GGM operating principles and delivers results against key performance indicators.
  • Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
  • Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
  • Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

 Qualifications / Requirements:

  • A minimum of a BA/BS degree or equivalent is required; Business/Marketing/Finance degree preferred.
  • MBA preferred.
  • A minimum of 8+ years experience in healthcare / medical device marketing, sales, finance, or other commercial experience is required.
  • Spine robotic experience preferred.
  • Strong financial acumen — ability to build and explain ROI models, capital budgets, and financing impacts.
  • Strong Supply Chain acumen – ability to manage demand signals, inventory, and field service engineering teams
  • Proven program and change management skills — able to design and run onboarding/adoption programs and govern handoffs across teams.
  • Demonstrated leadership including the ability to lead and manage through change is required.
  • Strong customer engagement and management skills required
  • Strong talent development identification and management preferred
  • Track record of success working within a matrixed organizational environment; enterprise mindset decision-making is required
  • Excellent understanding of customer, business intelligence and industry trends is required
  • Excellent listening, written, and oral communications skills; excellent organizational skills along with the ability to make sales presentations with positive results is required.
  • Ability to manage stakeholders; which includes communicating, influencing, and providing comprehensive solutions is required.
  • Strong problem-solving, organizational, and project management skills, including the ability to design, structure, and lead projects is required.
  • Up to 50% travel will be required for this role.
  • Remote work options may be considered on a case-by-case basis and if approved by the Company.

About DePuy Synthes (DS)

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of DS? Ready to join a team that’s reimagining how we heal? Our DS teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at www.depuysynthes.com 

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

#LI-MK2

Required Skills:



Preferred Skills:

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management {+ 4 more}

The anticipated base pay range for this position is :

$150,000.00 - $258,750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits

Skills Required

  • BA/BS degree or equivalent
  • Business/Marketing/Finance degree
  • MBA
  • Minimum 8+ years experience in healthcare or medical device marketing, sales, finance, or commercial roles
  • Spine robotic experience
  • Strong financial acumen; ability to build and explain ROI models, capital budgets, and financing impacts
  • Strong supply chain acumen; manage demand signals, inventory, and field service engineering teams
  • Proven program and change management skills, including designing onboarding/adoption programs and governing handoffs
  • Demonstrated leadership and ability to lead and manage through change
  • Strong customer engagement and management skills
  • Talent development identification and management
  • Track record working within a matrixed organization and enterprise mindset decision-making
  • Excellent customer, business intelligence and industry trends understanding
  • Excellent written, oral communication and organizational skills; ability to make effective sales presentations
  • Ability to manage stakeholders, including communicating, influencing, and providing comprehensive solutions
  • Strong problem-solving, organizational, and project management skills; ability to design, structure, and lead projects
  • Willingness to travel up to 50%

Johnson & Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.

  • Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
  • Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
  • Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.

Johnson & Johnson Insights

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The Company
HQ: New Brunswick, NJ
143,612 Employees
Year Founded: 1886

What We Do

Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines

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