Director, Global Strategic Marketing – Data Centers & Global Accounts

Posted 25 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Expert/Leader
Hardware
The Role
Lead global B2B marketing for Data Centers, Global Accounts, and CSS. Develop go-to-market strategy, ABM, demand generation, sales enablement, partner campaigns, analytics, and dashboards. Align regional teams, manage budgets and partners, and recruit and develop marketing talent to drive measurable revenue growth and partner engagement.
Summary Generated by Built In

As the Director, Global Strategic Marketing – Data Centers & Global Accounts, you will lead the global marketing strategy supporting Wesco’s Data Center business, Global Accounts organization, and Communications & Security Solutions (CSS) business across the United States and Canada. This highly visible leadership role partners closely with executive sales leadership, strategic technology partners, and regional marketing teams across EMEA, APAC, and CALA to identify growth opportunities, develop integrated go-to-market strategies, and deliver measurable business results.

This position requires a strategic B2B technology marketing leader who thrives in a highly matrixed global organization, builds strong executive relationships, influences without direct authority, and translates business priorities into integrated marketing strategies that drive customer engagement, revenue growth, and market leadership.

Responsibilities:

  • Provide global marketing leadership supporting Wesco’s Data Center business, Global Accounts organization, and Communications & Security Solutions (CSS) business across the United States and Canada.
  • Serve as the marketing leader partnering with executive sales leadership and strategic technology partners to identify growth opportunities, develop integrated go-to-market strategies, build high-impact marketing programs, and accelerate business performance.
  • Partner closely with the broader marketing organization, supplier relations and strategic technology partners to develop and execute joint marketing strategies that strengthen partner engagement, increase market awareness, and drive mutual business growth.
  • Develop and execute integrated global marketing programs including demand generation, sales enablement, account-based marketing (ABM), digital marketing, customer engagement initiatives, executive thought leadership, content marketing, events, and strategic campaigns.
  • Provide strategic leadership across Wesco’s global marketing organization by collaborating with regional marketing teams across EMEA, APAC, and CALA to align priorities, share best practices, and execute globally consistent marketing initiatives that support regional business objectives.
  • Influence marketing strategy across multiple global regions without direct authority, aligning executive stakeholders around shared business priorities while ensuring consistent execution across international markets.
  • Align marketing investments with strategic business priorities while measuring performance through pipeline influence, customer engagement, campaign effectiveness, marketing ROI, and overall business impact.
  • Develop dashboards and marketing analytics (business insights) to optimize marketing effectiveness and support data-driven decision making.
  • Manage partners, marketing budgets, external resources, and strategic initiatives to maximize business performance and operational excellence.
  • Recruit, coach, and develop high-performing marketing professionals while fostering a culture of collaboration, innovation, accountability, and continuous improvement.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 10+ years of progressive B2B marketing experience with increasing strategic leadership responsibility.
  • 5+ years of experience leading integrated marketing programs within a complex, matrixed organization.
  • Demonstrated success developing and executing global go-to-market strategies that drive measurable business growth.
  • Experience partnering with executive sales leadership, Supplier Relations, and strategic technology partners to develop business growth initiatives.
  • Proven ability to influence senior leaders and cross-functional stakeholders across multiple business units and geographic regions without direct authority.
  • Strong executive communication, strategic planning, organizational leadership, and relationship management skills.
  • Experience managing marketing budgets, agencies, and external business partners.
  • Strong analytical skills with experience measuring marketing performance, business outcomes, and return on marketing investment.

Preferred Qualifications:

  • Experience marketing enterprise technology solutions including Data Centers, digital infrastructure, networking, connectivity, cloud infrastructure, AI infrastructure, physical security, industrial technology, or other B2B technology markets.
  • Experience supporting Global Accounts, enterprise sales organizations, or strategic customer programs.
  • Experience working with strategic technology partners to develop integrated marketing initiatives and accelerate business growth.
  • Experience leading global marketing initiatives across North America, EMEA, APAC, and CALA.
About UsThis amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.

For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.

In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here.
About the TeamAt Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. ​

Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.  ​

Learn more about Working at Wesco here and apply online today!​

Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.​

Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.​

Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. 

This posting is for a current, active vacancy intended for immediate hire.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 10+ years of progressive B2B marketing experience with increasing strategic leadership responsibility.
  • 5+ years leading integrated marketing programs within a complex, matrixed organization.
  • Proven success developing and executing global go-to-market strategies that drive measurable business growth.
  • Experience partnering with executive sales leadership, Supplier Relations, and strategic technology partners.
  • Proven ability to influence senior leaders and cross-functional stakeholders without direct authority.
  • Strong executive communication, strategic planning, organizational leadership, and relationship management skills.
  • Experience managing marketing budgets, agencies, and external business partners.
  • Strong analytical skills with experience measuring marketing performance, business outcomes, and return on marketing investment.
  • Experience marketing enterprise technology solutions (Data Centers, networking, cloud/AI infrastructure, physical security, industrial technology).
  • Experience supporting Global Accounts, enterprise sales organizations, or strategic customer programs.
  • Experience working with strategic technology partners to develop integrated marketing initiatives.
  • Experience leading global marketing initiatives across North America, EMEA, APAC, and CALA.

WESCO International Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WESCO International and has not been reviewed or approved by WESCO International.

  • Retirement Support Feedback suggests the 401(k) with company match is a relative strong point and is consistently part of the package. Retirement offerings are frequently cited as a solid element within the total rewards.
  • Leave & Time Off Breadth Feedback suggests PTO policies are favorable, including self‑managed or generous banks in some roles along with paid holidays. Paid parental leave and related time‑off options add to the perceived strength of leave benefits.
  • Flexible Benefits Feedback suggests employees have meaningful choice through medical plan options with HSA/FSA alongside ancillary programs like EAP, discounts, and supplemental coverages. The breadth of selectable add‑ons supports tailoring benefits to individual needs.

WESCO International Insights

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The Company
Pittsburgh, PA
10,264 Employees

What We Do

At Wesco, we believe life should run smoothly. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. Harnessing 100 years of ingenuity and expertise, we increase profitability, improve productivity and mitigate risk for approximately 150,000 customers worldwide. With nearly 1.5 million products and locations in more than 50 countries, Wesco is your partner in progress. Our company’s greatest asset is our people. From our corporate and field offices to our distribution sites, Wesco employs over 20,000 professionals around the globe. We’re committed to fostering diversity and inclusion across our workforce by embracing the unique perspectives, authenticity, and individuality our team members contribute to the company. Headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company with 2022 net sales of $21.4 billion.

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