Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
Relocation Provided:
Job Posting End Date:
April 18, 2025
Shift:
Job Description Summary:
The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A vital element of this networked organization is Enterprise Services, which operates alongside the Center Domains/Functions and Operating Units. Enterprise Services serves as the backbone of our operational framework, delivering enterprise-wide scaled solutions and services.
This role sits within the Marketing, Customer & Commercial Leadership (CCL), and Public Affairs & Communications (PACS) Intelligence team within Enterprise Services. This team provides data and analytics solutions at scale, enabling cross-enterprise stakeholders in Marketing, CCL, and PACS to monitor business and brand performance and make more informed, data-driven decisions to foster topline growth and competitive advantage.
As we continue to enhance our capabilities in global Marketing and PACS data & analytics intelligence, we are focused on driving further end-to-end development of our intelligence from data capture to consumption. This effort aims to deliver distinctive, competitively advantaged scalable data and analytics measurement while ensuring operational excellence and service delivery are at the core of this transformation.
What You'll Do For Us
The Director, Global PACS Intelligence Services is a highly influential and strategic role responsible for collecting, interpreting and communicating Public Affairs, Communications, and Sustainability (PACS) metrics and converting them into actionable insights and tactics. The ideal candidate will act as a conduit between our team — PACS Intelligence — and the broader PACS organization, building a constant connection between both groups and creating an intelligence engine that can be leveraged to achieve business objectives. The role is critical to scaling insights and tailoring them to help the PACS organization refine its strategy and meet its goals.
Responsibilities
- Define PACS KPIs and outline the optimal means of tracking them over time
- Act as a trusted and strategic partner to the PACS team by sharing, synthetizing and actioning insights
- Establish best practices that can be scaled globally to other OUs
- Evolve and socialize a data-driven operating model, enhancing decision-making and strategies for content, media planning and overall investments
- Evolve the E2E framework for data-driven ESG communications in alignment with global and local stakeholders
- Quantify the success of PACS communications campaigns and initiatives in conjunction with our internal and external partners
- Design and develop visualizations to support the needs of stakeholders and partners
- Refine our corporate reputation framework and ensure key attributes and data points are accounted for within the questionnaire
- Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to local PACS leadership
- Design and oversee ad hoc research based on macro events, campaigns or issues, collaborating with Human Insights and other MCPI teams as needed
- Provide regular updates to local leadership teams on corporate reputation and overall PACS team performance
Deliverables
- Regular corporate reputation reporting, benchmarks and recommendations
- Ongoing internal and external communications performance
- KPI measurement for campaigns and events
- Ad hoc reporting as needed
Qualification & Requirements
- 6-8 years of experience in a Consumer Insights, Strategy or Market Research role
- Ability to conceptualize frameworks and research models for communications, marketing and consumer insights problems
- Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
- Comfortable with large amounts of data and qualitative insights
- Clear and confident communicator and presenter
- Proven track record of using data to create strategic recommendations and narratives
- Experience working in networked, cross-functional and cross-geographical teams
Nice-To-Have Experience
- Knowledge of market research techniques
- Experience supporting Communications or Marketing teams with insights or research
- Coca-Cola system knowledge and understanding of the dynamics of the F&B industry
- Experience leveraging digital products and tools
What We Can Do For You
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Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
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Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres and restaurants.
Skills:
Brand Reputation Management, Business Communications, Business Strategies, Corporate Reputation Management, Data Analytics, Data Insights, Digital Communications, Executive Communications, Reputation Research, Strategic Communication Planning, Strategic Insights, Sustainability Communications
Pay Range:
$162,800 - $186,900
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
