Director, Global Media Measurement Lead

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

 Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

You are passionate about all things measurement and want to help shape the world of online advertising.

As a Global Media Measurement Lead, you'll have a strategic focus of helping advertisers and partners scale their use of Circana's measurement and experimentation solutions to drive adoption and increase measurement maturity. You'll possess deep expertise in Circana's measurement suite, leveraging that knowledge to advise clients effectively. You'll be an influencer, shaping how both teammates and clients think about measuring the value of their marketing efforts. By understanding the opportunities and challenges advertisers face in properly valuing ROI, you'll champion a customer-centric lens in our product development strategy. This ensures innovation translates into complete, packaged tools that empower our customers to maximize the value they get from our products. You have a passion for measurement and a drive to translate insights into actionable strategies and commercial value.

Job Responsibilities

• Create and drive execution of plans that ensure Circana’s measurement solutions are adopted and refined to match market and customer needs.
• Accountable for driving revenue growth and commercial impact through the expanded adoption of Circana’s measurement and experimentation solutions.
• Independently manage a portfolio of measurement objectives and associated revenue, ensuring client satisfaction, and growth of assigned commercial targets.
• Ensure Circana measurement offerings demonstrate value of Circana products & create content to support the development of sales collateral/training/insights.
• Understand opportunities and challenges advertisers and partners are facing to properly value return on investment and turn into activation strategies.
• Drive strategic direction for the changing landscape of attribution and measurement. Influence product roadmap and effectively communicate market needs with a focus on driving revenue.
• Present measurement project findings and actionable recommendations to executive client leadership, and owns meetings with key analytics contacts.
• Partner with across the industry to unlock new partnership opportunities and advancements.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Maintain Industry Expertise: Stay current on trends in Media Measurement to position Circana as a thought leader and trusted advisor.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
• Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital advertising sales, product marketing or product management.
• Experience with marketing measurement and attribution techniques (e.g., offline measurement, attribution, A/B testing, incrementality tests) and advertising products.
• Knowledge of advancements in MMM, sales effectiveness measurement solutions, and market demands that shape the future of measurement solutions.
• Ability to address complex/technical offerings with products, translating them simply for sales/customers; ability to handle strategic and difficult business problems, and manage and analyze data to distill powerful insights.
• Strong project management skills, ability to manage multiple projects from inception to completion.
• Experience working with Agency measurement & media.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, USA.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $135,000.00  to $150,000.00 USD.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately Wednesday, March 4, 2026.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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