Director, Global Marketing Procurement: Media, Europe

Location(s):

United Kingdom

City/Cities:

London

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 18, 2025

Shift:

Job Description Summary:

Position Overview:

We seek a dynamic leader to enhance our media procurement for Europe's Operating Unit (OU) within Global Marketing Procurement (GMP). The Director for Media Europe oversees strategic sourcing for European projects, collaborating with the European marketing organization, OU Integrated Marketing Experience (IMX), legal, commercial, and finance teams, as well as the GMP Media Tower. The role focuses on sourcing 'fit for purpose' media inventory, expertise, partnerships, and evaluation to support business strategy and targets, leveraging exceptional negotiation, contract management, and agency relationships to drive value and ROI. Reporting to the Senior Director, Global Marketing Procurement Media, this role handles $500m+ in annual direct marketing spend and is a key partner to the European marketing community.

Please note: This is not a remote role and will require the successful applicant to be based in either our London or Dublin office and follow a hybrid work schedule. This is an Individual Contributor role.

What You’ll Do for Us:

• Lead the negotiation of commercial terms for the $500m+ media spend in Europe. Provide media services expertise to leverage spend, increase value, and decrease total costs.
• Ensure agency performance through management routines and third-party validation of media plan delivery. Collaborate with the IMX team to assess measurement criteria for media inventory and campaign effectiveness (e.g., cost, reach, ROI, viewability, brand safety, attention levels).
• Develop and lead innovative sourcing approaches, using analytics to determine scenarios, benefits, risks, and change management impacts. Maintain relationships with senior management within the OU to support and enhance Europe’s marketing strategies.
• Align with stakeholders to achieve mutually beneficial outcomes. Contribute to best-in-class remuneration and ROI models alongside the Global Media Tower.
• Analyze industry trends and evolving technology to proactively identify and mitigate supply risks, ensure supply continuity, and capitalize on emerging opportunities. Evaluate agency competencies and competitive positioning using industry research and cost models.
• Build a central best practice information suite, benchmarking, and cost modeling approach while supporting continuous learning. Manage and protect files and sensitive information according to retention requirements.
• Achieve company targets on savings, cash flow, sustainability, and people performance.

Qualifications & Requirements:

• 10+ years of total business experience alongside specific and deep knowledge of the media marketplace in but not limited to the Europe market is strongly preferred 
• knowledge of media agencies, digital media platforms, ecommerce, retailer media, 3rd party data, media benchmarking, digital supply chain and all other associated needs and services pertaining to the effective and responsible planning and buying of media

• Ability to interpret, understand and develop contractual language. Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company's strategic decisions and conduct. 
• Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company. 

• Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices  
• Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making. Includes the ability to create and analyze industry cost models order to assess suppliers' competitive capabilities.  

What we can do for You:

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
• International Experience: Become part of international projects and work along multicultural teams, through our global network.
• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. 
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.  

Skills:

Analytical Thinking, Budget Management, Buyer Representation, Category Management, Communication, Competitor Analysis, Continual Improvement Process, Contracts, Economic Cost Drivers, Global Sourcing, Group Problem Solving, Low Cost Country Sourcing, Marketing Capabilities, Media Buying, Media Strategies, Microsoft Office, Negotiation, Procurement, Procurement Procedures, Sourcing (Inactive), Sourcing and Procurement, Strategic Sourcing, Supplier Relationship Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.