Director, Global Marketing Implementation & Integration

Role Summary

The Global Marketing  Implementation & Integration Lead serves as the primary liaison between Global Marketing and Global Sales Management (GSM), ensuring marketing priorities and strategies are effectively represented, operationalized, and executed across Distribution. The role is accountable for expanding the strategic capability of Lead Management, ensuring sales and marketing operate as an integrated commercial system that delivers measurable outcomes.

The role requires a strong marketing operations leader who understands the critical connection between marketing strategy, demand generation, sales engagement, and commercial outcomes. The ideal candidate will proactively identify gaps, improve cross-functional alignment, advocate for Global Marketing priorities, and ensure work is executed with transparency, accountability, and measurable business impact. 

Responsibilities 

Marketing Strategy Partnership:  

• Thought partner in contributing to marketing strategy formation. 
• Serve as the primary relationship manager between Global Marketing and GSM. 
• Lead the business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach that aligns business priorities, operating processes, and capability evolution to drive commercial outcomes with next best action.
• Enable execution of  Global Marketing strategy by translating priorities into clear operational plans, workflows, reporting, and coordinated delivery across GSM. 
• Advocate for Global Marketing priorities and ensure timely, transparent execution aligned to business and commercial outcomes. 
• Ensure strong engagement and alignment with GMLT on all marketing-related initiatives and execution operating priorities. 
• Strengthen alignment between marketing and sales to ensure campaigns, targeting, and engagement strategies support commercial objectives and client experience.
• Identify operational gaps, risks, and inefficiencies and drive continuous improvement. 
• Establish and reinforce governance practices that improve visibility, decision-making, prioritization, and execution across distribution.

Marketing Operations & Execution: 

• Drive the operational adoption of the enterprise Lead Management strategy by aligning campaign execution, seller workflows, analytics, and insights across Distribution to create a consistent and scalable lead management capability.
• Coordinate marketing priorities across Analytics, Sales Operations, Sales Enablement, Technology, and other partners. 
• Ensure marketing initiatives are operationalized consistently through GSM processes, CRM workflows, lead management, and seller enablement. 
• Connect campaign execution, reporting, targeting, measurement, and sales activation into a cohesive operating model that supports commercial effectiveness.  
• Maintain accountability and momentum across cross-functional initiatives and strategic marketing programs. 

Insights, Reporting & Measurement:

• Partner with Analytics & Insights to enable marketing strategy execution through reporting, operational measurement and advanced analytics driving commercial effectiveness
• Help define meaningful marketing and campaign measurement tied to sales engagement, pipeline impact, and commercial outcomes. 
• Partner with Analytics & Insights to translate marketing strategy and business needs into clear reporting, operational, and measurement requirements, including dashboards, scorecards, campaign reporting, and QBR metrics.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 10+ years of total relevant work experience

Preferred:

• Strong understanding of marketing strategy execution, campaign management, and the relationship between sales, marketing, and commercial performance.  
• Experience in marketing operations, demand generation, campaign operations, distribution enablement. 
• Experience partnering with senior marketing leaders to operationalize strategic priorities and drive measurable business and commercial outcomes. 
• Knowledge of CRM systems, marketing technologies, reporting, dashboards, and campaign measurement frameworks. 
• Strong communication, stakeholder management, and organizational skills. 
• Demonstrated ability to influence cross-functional teams and senior leaders without direct authority, building alignment across Marketing, Sales, Analytics, Technology and Enablement
• Proven ability to translate strategic priorities into operational execution, creating clarity, governance, prioritization, and accountability in complex or ambiguous environments.
• Broad exposure across multiple marketing disciplines—including brand, digital, content, campaign management, CRM, analytics, and sales enablement—with the ability to integrate these functions to drive commercial outcomes.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. 

Benefits