Director, Global Integrated Marketing - UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Location: NYC or LA - Hybrid

The Role

Reporting to the Senior Director, Global Product and Integrated Marketing, the Director, Global Integrated Marketing is responsible for the development and execution of UGG’s global, cross functional marketing strategy and seasonal integrated campaign planning for new product launches and key consumer moments across all categories of footwear, apparel, and collaborations and. This position requires extensive experience, expertise and passion in the fashion/lifestyle category. The ideal candidate excels in understanding macro trends, consumers insights, brand & integrated marketing and has a proven track record of building inspirational, integrated campaigns and as part of a consumer-focused Go-To-Market process. You believe in the power of brand elevation and always on consumer engagement to build brand love and community. You must be able to blend art and science in the development of integrated marketing and campaign planning for the consumer journey across all marketing channels.
Brand Strategy
• Position our brand as a global fashion and lifestyle style leader.
• Partner with Senior Director to define the evolution of UGG’s current integrated marketing strategy – internal process, holistic ecosystem approach, competitive landscape, consumer, and key moments
• Leverage consumer segment insights to inform approach to go to market strategies.
• Define, develop, create the annual roadmap for Ugg’s integrated strategy, aligning what strategic choices and tactics and key enablers needed, engaging key stakeholders across Global and Regions in Marketing to prioritize and share back with the cross functional team.
• Partner with Global teams (Product Marketing, Brand Comms, Retail Brand Experience, Creative, Marketing Ops,) and Regional Marketing leaders an on campaign launch cadences and planning
• Partner with Product Marketing, Consumer Insights and Brand Comms to stay informed on our consumer segments and trends, ensuring UGG continues to be relevant and resonate in culture with targeted marketing strategies and communications.
Global Campaign Development, Content & Communications Strategy
• Own the development of all brand, collaborations, and seasonal in line product campaigns and key moment activations from briefing campaign strategy and creative, consumer journey tactical planning, to asset delivery across DTC- Retail, E-Commerce, Wholesale, Paid, Owned channels
• Engage Global & Regional cross functional stakeholders in the strategy, campaign planning, to drive alignment and ensuring global asset creation delivers to North America, APAC, EMEA regional needs
• Deliver integrated marketing launch decks and present plans at seasonal go to market milestones to share global strategy and plans and collaborate and give visibility to Regions on campaign plans and creative concepts
• Deliver toolkits to ensure brand guidelines are created and met across all consumer messaging for global brand consistency and approve all regional plans and activations
• Partner with Brand Communications and Retail Brand Expression to drive consistency across PR/social channels, experiences and owned retail spaces.
• Develop and drive cross functional processes to deliver best in class storytelling in partnership with internal teams and external agencies
Culture Marketing
• Develop new and innovative approaches to build brand awareness and affinity with tastemakers rooted in Fashion and Lifestyle with specific strategies for Men’s and Women’s.
• Be at the forefront of sharing changes in trends and cultural insights
Team and Cross Functional Leadership
• Instill and reinforce the highest standards for collaboration and teamwork within UGG and across the Deckers’ brand portfolio, with the goals of fostering idea sharing and establishing common goals to build the brand, increase brand distinction and continuously stay relevant to consumer needs and interests
• Act as a leader and team player, fostering an environment of inclusion and belonging where all employees feel valued and motivated, where differences are embraced, and everyone feels empowered to bring their full, authentic selves to work. Champion best practices to improve representation and diversity at UGG
• Be driven by what is best for the brand and consumer first, seeing the glass half full with a positive outlook that the best solutions and progress are found in a collaborative solution
• Model behavior that practices accountability, humility, and cooperation.
• Assess and provide solutions to new ways of working, processes to make collaboration more efficient and effective with Global and Regional teams
Education/Certifications:
• Degree in Marketing, Communications, Digital, Media or a related field or equivalent experience.
Work Experience:
• 10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights
• 10+ years in Integrated Marketing successfully leading and executing long term strategic planning and seasonal strategy, developing integrated campaigns that drive cultural conversation from brief, creative concept, campaign and communications strategy, consumer journey planning, and asset production ( paid and owned, digital, social, OOH, brand experience, seeding and influencer marketing, DTC- Retail & E-Comm, Wholesale) across Global and Regional teams
• 6+ years experience developing Global Marketing plans for Collaborations & Partnerships, in partnership with Global Product Creation, Brand Comms, Integrated Marketing and External Partners and Management
• Direct experience with managing across multiple projects, seasons, timelines and deliverables
• Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross functional teams at all levels of the organization
• Excellent project management and organization skills, with impeccable attention to detail, able to work across internal teams and with external agencies
• Experience developing and working within a Global GTM calendar and process is required
• Experience in Lifestyle footwear and apparel industry required.
• Experience in building marketing plans for product collaborations required.
Skills/Competencies:
• Passion for brand building, storytelling, campaign development
• Deep understanding of category, culture, trends influencing lifestyle, fashion and street culture and be forward thinking on what will drive brand distinction within the category and macro trends influencing the consumer need state
• Proven experience developing strategic direction and executing for how to bring pinnacle product launches, brand campaigns and collaborations to life.
• Proven track record of working on world class multi-channel marketing campaigns with measurable results
• Ability to work in a fast paced, evolving environment and thrive under pressure
• Exceptional problem solver with the ability to devise a strategy, develop a plan, effectively communicate change while taking into account the needs and attitudes of stakeholders in Global & Regional teams and manage execution
• Incredible writing skills with the ability to distill complex inputs and ideas into succinct product marketing briefs for product marketing
• Ability to communicate and succeed in a matrixed organization through influence, partnership and respect building Marketing plans across Global Functions and Regions to lead, maintain transparency and drive a unified Global brand message
• Highly motivated self-starter and team player.
• Exhibits a high level of personal integrity, empathy, and respect for others.
• Proficiency in Microsoft Office suite

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

Compensation

$188,000 - $198,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.