Island is the ideal environment for enterprise work — security is everywhere without ever getting in the way. Island unifies AI enablement, network access, data protection, identity, and endpoint control into one coherent workspace, giving organizations universal visibility and control while delivering a fast, fluid, beautifully simple experience to users. It's not just a better way to secure work. It's a better way to work.
Backed by Coatue Management, Insight Partners, Sequoia Capital, and others, and trusted by some of the largest enterprises on the planet, Island is redefining what the modern workplace can be.
Recent Awards:
2024 - Chosen as one of LinkedIn's Top Startups of 2024 in Dallas
2025 - Named #6 in the 2025 Dallas 100™ Entrepreneur Awards
2026 - CNBC Disruptor 50 List
Role Summary
The Director, Growth Marketing Programs is the primary owner and orchestrator of Island’s integrated campaign motion. This role is accountable for launching high-performing campaigns and building the operating system that makes campaign execution repeatable across verticals.
This is a hands-on leadership role that collaborates closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This role owns the integrated campaign system and shared campaign framework, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration.
While channel leaders own always-on execution, this role brings those functions together within a cohesive campaign structure focused on performance outcomes.
Core Outcomes
- Campaign performance measured by pipeline created, opportunities generated, lead quality, and funnel conversion rates.
- A repeatable vertical campaign framework including briefs, targeting, creative systems, launch cadence, and post-mortems.
- A scalable campaign team structure supported by disciplined use of agencies.
Responsibilities
Integrated Campaign Orchestration
- Develop and launch integrated campaigns by vertical and use case.
- Translate positioning into offers, landing paths, and multi-channel activation plans.
- Ensure alignment across paid, organic, lifecycle, and web optimization functions.
Intent-Based Targeting and Vertical Focus
- Embed intent data into campaign planning and account prioritization.
- Develop vertical-specific campaign plays aligned to industry challenges and personas.
- Operationalize trigger-based messaging and predictive insights within campaigns.
Performance Management
- Own weekly campaign performance reviews and optimization decisions.
- Improve key conversion rates across the funnel.
- Drive efficiency metrics such as cost per opportunity and pipeline per dollar.
Cross-Functional Alignment
- Partner with Sales and RevOps to align on quality definitions and feedback loops.
- Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.
Required Experience
- Approximately 10 years of B2B SaaS marketing experience.
- Proven success running integrated campaigns in sales-led acquisition environments.
- Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
- Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
Preferred Experience
- Startup or high-growth environment experience.
- Experience at companies with $150M+ revenue.
- Experience supporting global campaign execution.
What We Offer
- 100% covered medical, dental, and vision benefits for employees starting on day 1, with 85% covered for dependents
- Discretionary Time Off (DTO)
- 401K with 4% company match
- Paid parental leave policies
- Daily catered lunch in our Coppell HQ
- 24/7 access to Cypress Waters gym facilities
Island is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status.
Skills Required
- Approximately 10 years of B2B SaaS marketing experience
- Proven success running integrated campaigns in sales-led acquisition environments
- Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics
- Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
- Experience in a startup or high-growth environment
- Experience at companies with more than $150 million in revenue
- Experience supporting global campaign execution
Island Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Island and has not been reviewed or approved by Island.
-
Fair & Transparent Compensation — Pay is described as potentially competitive for certain roles, with high on-target earnings figures and market-level total compensation snapshots mentioned for both sales and some non-sales functions.
-
Equity Value & Accessibility — Equity is positioned as a meaningful component in some offers, and an employee secondary event is described as providing liquidity for staff, which can materially increase total rewards for eligible employees.
-
Wellbeing & Lifestyle Benefits — Core benefits and on-site perks are described in at least one job-posting style snippet, including medical/dental/vision coverage, disability coverage, paid time off, company holidays, daily lunches, and gym/wellness access for HQ-based employees.
Island Insights
What We Do
What if the enterprise had complete control over the browser? What would it mean for security, for productivity, for work itself? Introducing Island, the Enterprise Browser - the ideal enterprise workplace, where work flows freely while remaining fundamentally secure. With the core needs of the enterprise naturally embedded in the browser itself, Island gives organizations complete control, visibility, and governance over the last mile, while delivering the same smooth Chromium-based browser experience users expect. Led by experienced leaders in enterprise security and browser technology and backed by leading venture funds -- Insight Partners, Sequoia Capital, Cyberstarts and Stripes Capital -- Island is redefining the future of work for some of the largest, most respected enterprises in the world. Welcome to work as it should be.
