Director, Global Events & Experiential Marketing

Posted Yesterday
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New York, NY, USA
Hybrid
140K-160K Annually
Expert/Leader
AdTech • Marketing Tech • Software
The Role
Leads Skai’s global events and experiential marketing strategy and execution, including hosted events, sponsorships, executive experiences, partner activations, hospitality, messaging, speakers, promotion, production, logistics, onsite delivery, and follow-up. Manages agencies, vendors, partners, budgets, and cross-functional teams while measuring brand impact, engagement, pipeline, revenue, and ROI. Requires strong creative, storytelling, commercial, project management, and executive collaboration skills, along with international travel and onsite event leadership.
Summary Generated by Built In
Description

Ready to take your career to the next level?



Skai is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

Skai is seeking a Director of Global Events & Experiential Marketing to lead the strategy and execution of standout brand experiences globally. From flagship Skai-hosted events and major industry moments to executive experiences, partner activations and hospitality, you’ll create programs that bring our brand to life, deepen relationships and drive commercial impact. This is a strategic and highly hands-on role, with end-to-end ownership of Skai’s global events program — from the initial concept and messaging through to speakers, promotion, production, onsite delivery and follow-up.

Key Responsibilities:

  • Develop and lead Skai’s global events and experiential strategy in line with brand and GTM priorities.
  • Build and manage a global programme of hosted events, industry sponsorships, executive experiences, partner activations and hospitality.
  • Own the entire event experience from initial concept to post-event follow-up, including positioning and messaging, agenda development, speaker sourcing and preparation, audience acquisition, creative production, logistics, onsite delivery and measurement.
  • Act as the central lead for every event, coordinating cross-functional teams and external partners to deliver one cohesive, high-quality experience.
  • Create original concepts and activations that make Skai stand out and give customers, prospects and partners a memorable experience.
  • Partner with Brand, Sales, Customer Success and Product Marketing to define audiences, content, messaging and engagement plans.
  • Collaborate with strategic partners including Amazon Ads, Walmart Connect, Criteo, Google and TikTok on joint events and experiences.
  • Manage event agencies, venues, production partners, sponsorships, vendors and budgets.
  • Measure success across brand impact, audience quality, engagement, pipeline and revenue, using insights to improve future investment.
  • Use AI and emerging technology to support event concepting, content development, audience personalization, operational efficiency and measurement.
Requirements

Position Requirements:

  • At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media.
  • Proven experience creating and delivering global events, major hosted programs and brand activations, including events for 200+ attendees.
  • Strong creative instincts and the ability to turn business objectives into distinctive and engaging experiences.
  • Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content.
  • Excellent project, production and budget management skills.
  • Strong commercial judgement and experience measuring event impact and ROI.
  • Experience managing agencies, suppliers and sponsorships across multiple regions.
  • Confidence working with senior executives, customers, sales teams and strategic partners.
  • Curious and confident in using AI tools to work more efficiently and create stronger event experiences.
  • Willingness to travel internationally and lead events onsite.

We are hybrid for the long term - with a great home/ office work mix​ (three days in office per week), passionate and diverse team members, and a vibrant company culture.

The salary range for this position is $140,000-$160,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai is an E-Verify employer

Skills Required

  • At least 10 years of experience in events or experiential marketing
  • Experience in B2B technology, SaaS, advertising, or media
  • Experience creating and delivering global events, major hosted programs, and brand activations
  • Experience delivering events for 200 or more attendees
  • Strong creative instincts and ability to translate business objectives into engaging experiences
  • Exceptional writing and storytelling skills, including event messaging, agendas, and speaker content
  • Excellent project, production, and budget management skills
  • Strong commercial judgment and experience measuring event impact and return on investment
  • Experience managing agencies, suppliers, and sponsorships across multiple regions
  • Confidence working with senior executives, customers, sales teams, and strategic partners
  • Interest and confidence in using AI tools to improve efficiency and event experiences
  • Willingness to travel internationally and lead events onsite
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The Company
HQ: Tel Aviv-Yafo
71 Employees

What We Do

Skai is the leading omnichannel advertising platform specializing in walled garden media. Backed by nearly two decades of innovation, we support marketers with insights they can use, data they can trust, and impact they can measure on the media that matters. Our marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We work alongside the largest brands and publishers to solve the industry’s biggest challenges. Founded on our core values of innovation, integrity, passion, and humility, we are a global team of professionals passionate about doing good work and doing the right thing. Skai is the combined entity of former companies Kenshoo and Signals Analytics, each with a long history of first-to-market innovation. Skai uses the brand name Kenshoo Skai in Europe.

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