Director of Global Campaigns

Cardo Systems, the global market leader in the field of wireless communication systems for motorcycle, outdoor, and ORV helmets, is looking for a Director of Global Campaigns to join the marketing team. Full-time position in a hybrid model (from the company’s offices at Raanana/from home), reporting to the CMO.

About the Role

Cardo Systems is looking for a Director of Global Campaigns - a creative strategist, natural organizer, and energetic leader who can turn big ideas into cohesive, high-impact campaigns. You’ll lead the orchestration of all brand and sales campaigns across products, regions, and channels, ensuring one unified story is told - from concept to execution.

You’ll connect the dots between social, influencers, product marketing, performance, and creative - keeping everyone aligned, inspired, and moving fast. This is a senior, hands-on role for someone who can think conceptually, manage cross-functional projects, and ensure Cardo’s brand remains consistent, premium, and inspiring.

What You’ll Do

• Lead the development and rollout of 360° brand and sales campaigns across global and regional markets and Cardo’s business units - approximately 12 global campaigns in 2026.
• Manage a team of two marketing specialists who will support global campaign planning, execution, and reporting.
• Create and maintain an annual campaign calendar, ensuring coordination across teams and timely delivery, covering sales, perception, and awareness campaigns.
• Translate strategy and positioning into creative campaign concepts and narratives.
• Ensure every campaign reflects Cardo’s brand values, tone of voice, and storytelling framework.
• Collaborate closely with the social, influencer, sales, and performance marketing teams to integrate organic and paid efforts.
• Partner with the product marketing and sales teams to ensure all launches and announcements align with the brand narrative.
• Work with Cardo’s internal studio and external agencies - from briefing through execution - to deliver world-class creative.
• Build and maintain campaign measurement frameworks to track performance, awareness, and engagement.
• Serve as the internal brand guardian, ensuring clarity, consistency, and quality in all our published content.

What You Bring

• 5+ years of experience in marketing, brand management, or campaign strategy.
• Proven track record in developing and executing integrated brand campaigns across multiple channels and regions.
• Proven experience in the global market is a must
• Strong project management and cross-functional leadership skills.
• Ability to balance strategic thinking with hands-on execution.
• Experience working with agencies and creative teams.
• Passion for storytelling, content, and brand building.
• Advantage: Background in consumer tech, lifestyle, automotive, or outdoor/sports industries.
• Excellent communication skills 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.