Director, Global Brand

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Transforming insurance on a global scale requires creativity, empathy, dedicated work, and flawless execution. As we expand our market presence beyond Canada, we are seeking a Global Brand Director who will shape Intact’s global footprint for years to come.

This role calls for a visionary leader who can craft and execute a long-term brand growth strategy while inspiring and influencing diverse local teams. The ideal candidate will combine strategic acumen with cultural intelligence, ensuring our brand resonates authentically in each market while maintaining a cohesive global identity. This leader will possess a proven track record of driving brand transformation across several markets, effectively balancing innovation with brand consistency. 

Are you ready to define the global future of our brand and reach new summits?

What you'll do here: 

• Define and manage a comprehensive global brand strategy, designing, implementing, and overseeing brand architecture, naming convention, visual identity, and channel governance. Influence senior leadership and local stakeholders to secure buy-in and facilitate global execution of the brand strategy.

• Establish governance models and processes that ensure consistent application of the brand across all global touchpoints, including country-specific product lines, key audiences, and marketing & communication channels.

• Oversee the creation and deployment of global brand strategy playbooks and frameworks, such as brand guidelines, training programs, and measurement tools to enable consistent and scalable brand expression, in collaboration with internal and external partners.

• Build, lead, and develop a high-performing team of marketing experts. Mentor and inspire team members, fostering their leadership skills and expertise, and champion marketing projects and best practices. Advocate for diversity and inclusion in the workplace and cultivate close relationships with team members to help them succeed in their roles and reach their professional goals. 

• Collaborate effectively with local marketing teams, distribution, legal, and other business units to define and position the Intact brand as a strategic driver of our success worldwide. Forge authentic and lasting relationships with peers, internal partners, and executives across the organization.

• Develop and communicate the global brand roadmap to enhance brand performance, working collaboratively with local teams. Anticipate business challenges, dependencies, and stakeholder needs, proactively recommending solutions and improvements. Communicate and influence across all levels of the organization.

• Lead global brand research and measurement to track market dynamics and audience behaviors, ensuring plans are timely and impactful. Use competitive benchmarking to guide strategy, and establish metrics to evaluate and enhance brand leadership.

• Lead/coordinate branding cross-functional initiatives such as rebrands and product launches. 

What you bring to the table:

• 10+ years in marketing including 5 years leading a global brand strategy and working with multiple countries.

• At least 5 years of experience managing professionals, including managers. 

• Strong background in brand transformation, expansion, mergers or related marketing senior leadership roles—ideally combining agency and organization experience.

• Bachelor’s degree in Marketing, Business, or related field.

• Exceptional leadership and stakeholder management skills, including ability to influence many teams, partners, markets and executive stakeholders across time zones.

• Deep proficiency in brand architecture and brand governance.

• Communication: Exceptional storytelling, governance articulation, and ability to create compelling brand toolkits and brand playbooks.

• Bilingualism (French / English) – Need to interact on a regular basis with colleagues across the country.

• No Canadian work experience required, but must have authorization to work in Canada.

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.