Director, Global Brand Strategy

This role is out of Provo, Utah.

The Director, Global Brand Strategy will lead the Branding & Creative and Marketing Communications teams, driving the execution of functional strategies in these areas. This role requires a visionary leader who can effectively communicate with and influence executive leadership while ensuring the brand's integrity, messaging, and creative direction align with overall business objectives.

Key Responsibilities:

Strategic Leadership & Execution

• Develop and execute comprehensive branding and marketing communication strategies.
• Drive alignment of branding efforts with corporate goals to enhance brand identity and market positioning.
• Oversee the development of operational plans, ensuring efficient resource allocation and budget management.

Branding & Marketing Communications

• Lead brand development initiatives, creative campaigns, and marketing communication strategies.
• Collaborate with internal teams (Product, Sales, Events, and Corporate Communications) to ensure consistency in branding and messaging.
• Partner with external agencies and vendors for branding projects, live brand experiences, and marketing content development.

Problem-Solving & Process Optimization

• Continuously assess existing branding and marketing processes, identifying areas for improvement and efficiency.
• Address complex, undefined challenges related to brand positioning, resource allocation, and budget constraints.
• Ensure branding strategies align with market trends and business growth opportunities.

Communication & Influence

• Serve as the primary point of contact for branding and marketing communications at the executive leadership level.
• Present strategic proposals and recommendations that shape company branding and growth initiatives.
• Influence cross-functional teams and external partners to drive successful project execution.

Leadership & Talent Development

• Manage and mentor a team of branding, creative, and marketing communication professionals.
• Oversee talent assessment, hiring, performance evaluations, promotions, and disciplinary actions.
• Foster a high-performing team culture through strong leadership and collaboration.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
• Minimum of 12 years of experience in branding, creative direction, and marketing communications.
• Proven ability to develop and execute brand and marketing strategies at an enterprise level.
• Strong leadership and team management skills with experience leading multiple functional teams.
• Excellent communication and presentation skills with experience influencing executive leadership.
• Expertise in budget management, resource planning, and process optimization.

Preferred Skills:

• Experience working with external agencies, freelancers, and marketing technology platforms.
• Ability to drive change and innovation within branding and marketing teams.
• Strong analytical skills to assess market trends and brand performance metrics.

Our Benefits & Perks:

You will be part of an engaged, inclusive, global community that values family, giving back, beauty, and sustainability. We offer competitive benefits to eligible employees with comprehensive medical, vision, and dental coverage; supplemental life, short-term, and disability insurance; free access to health coaches, therapists, and an onsite fitness center; a health savings account & 401k with company match; an incentive bonus program; and access to our top-quality beauty & wellness products. You'll also be empowered to prioritize what's important to you through flexible work arrangements and a generous vacation policy. Thinking about expanding your family? We have generous maternity and paternity leave too.

Our Commitment:

We are proud to be an equal opportunity employer seeking diversity in qualified applicants for employment.  At Nu Skin we strive to create an environment where success is independent of race, ethnicity, age, gender identity, gender expression, sexual orientation, religion, national origin, ancestry, genetic information, medical condition, disability, marital or veteran status, or any other legally protected status.

Applicants with disabilities who need assistance with the application process may be entitled to reasonable accommodation in accordance with applicable law. If you need assistance in completing an application or participating in an interview because of a disability, please contact our Talent Acquisition team at [email protected]

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