WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Overview
The Director of Global Brand Protection will oversee ALO’s anti-counterfeiting strategic objectives and brand protection enforcement efforts around the world. The ideal candidate will have extensive experience in the apparel and luxury goods industries to lead ALO’s efforts in the identification, removal, seizure, and where applicable, successful prosecution in civil and criminal matters of counterfeit products, whether at the retail level, the manufacturing level, or online.
Responsibilities
- Develop, execute, and drive global brand protection strategy across all regions.
- Grow ALO’s Brand Protection team and supervise and support regional Brand Protection Managers and their internal and external partners.
- Collaborate with and proactively seek input from ALO senior leadership to identify business priorities as they relate to anti-counterfeiting activities globally, including within Legal, Digital, Supply Chain, and Product Development.
- Identify, hire, retain and manage external legal counsel, agents, designated service providers, and investigators, for investigations, raids, training and for civil and criminal actions against bad actors.
- Drive ALO’s enforcement strategy with customs authorities and law enforcement to enable them to conduct successful seizures and other enforcement efforts.
- Work closely with Brand Protection Team and Digital team to oversee the monitoring, response, removal and enforcement of third-party marketplaces, social media, and domains relating to the unauthorized use of the ALO brand and sale of counterfeit products.
Qualifications
- Minimum of 10 years of experience in an anti-counterfeiting / brand protection enforcement, with significant experience in the apparel and luxury goods industries.
- Ideal candidate has served in the top brand protection role at a luxury company or high end apparel company.
- Excellent understanding of criminal and civil law relating to intellectual property matters.
- Demonstrated experience managing a team of brand protection specialists, agents, and analysts, both internally and externally.
- Must be able to travel frequently and travel to high counterfeit risk markets and major transit countries to meet with agencies, law firms, supervise anti-counterfeiting activities including intelligence gathering, training and “on the ground” enforcement supervision/support.
Compensation:
The base salary range for this position is $250,000-$325,000 per year. Other rewards may include performance bonuses, long-term incentives, a PTO policy, and a variety of progressive benefits.
What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
