The Role
The Director of Global Brand Management for Veilance leads brand strategies, manages a high-performance team, and integrates cross-functional initiatives to enhance brand awareness and engagement.
Summary Generated by Built In
Department: Brand Marketing
Reports to: Creative Director, Veilance
Location: North Vancouver, B.C.
Your Opportunity at ARC’TERYX:
As the Director, Global Brand Management - Veilance, you are the creator and owner of annual and seasonal brand strategies for the Veilance product line. You edit and defend of our brand and activity positioning and integrate functional strategic plans to bring our product innovations to life, with an industry-defining uniqueness and clarity. Part visionary, part integrator, and part operator, you and your team drive strategy and integration across the global functional teams (Product Design, Merchandising, Regional Marketing, Brand Creative, Brand Communications, and Brand Integration) to build and execute world-class brand and campaign strategies that drive Veilance awareness and consumer engagement across regions and channels.
This role is based out of our North Vancouver office and is open to hybrid working. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Veilance team is comprised of innovative problem solvers who thrive on collaborative teamwork. Fueled by curiosity, we take an immersive approach to identifying future needs in city environments, then build, test, and validate high-end product solutions. The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand, through content and experience. We work in lockstep with our Regional Brand, Creative, Communications, Community, and Operational Teams, as well as our partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.
If you were in the Director, Global Brand Management - Veilance role now, here are some of the core activities you would be doing:
- Creating, integrating and driving brand and business growth objectives across a diverse team of strategists, brand managers and business units
- Overseeing, advocating for and allocating marketing expenditure and partnership opportunities across Veilance brand management initiatives
- Working with our Brand Intelligence team to establish budgets, performance metrics and KPIs at a seasonal and campaign level to gauge the impact of brand initiatives, and continually refine strategies based on data-driven insights
- Managing, building, and coaching a high-performance team to deliver on global brand strategies and calendar milestones
- Attending and leading global reports and share-outs quarterly, and other leadership meetings as required
- Fostering close collaboration with cross-functional teams, including Marketing, Product Design, Merchandising, and Commercial, leveraging cross-functional strategies as possible
- Leveraging consumer and guest insights, market trends, and competitive analysis to inform and drive strategic decisions
- Using your voice as a leader to directly drive and influence the creation of globally resonant and innovative brand campaigns to amplify Veilance presence across all channels
- Cultivating and maintaining strong relationships with key internal and external partners, agencies, and stakeholders to maximize collaboration and influence
- Maintaining close partnership with our regional brand leaders to drive consistent seasonal strategies globally
- Leading key cross-functional and global integrated meetings and presenting strategy and product stories to excite and inspire stakeholders in the business
Here are some of the things you could be working on in the future:
- Identifying new roles and capabilities to truly elevate brand managementwithin Veilance
- Rising as a leader across the enterprise, using your voice to drive change and to create space for others who don’t have a seat at the table
- Institutionalizing strategic processes and thinking to drive continuity in our core brand message and strategy
- Leading the next phase of growth for Veilance brand management
Are you our next Director, Global Brand Management - Veilance?
- You have a bachelor’s degree in marketing, advertising, communications or a related field
- You have 10+ years’ experience leading strategic and integrated functions for an apparel brand and you are connected to the culture of technical apparel
- You authentically understand the Veilance line, and you are acutely aware of the lifestyle, fashion and energy industry
- You have extensive and direct experience working successfully in a nuanced, matrixed organization, with a keen understanding of key market needs and differences across North America, EMEA, and Asia
- You have a ‘Yes, And’ mentality, an entrepreneurial mindset and enjoy collaborating to build new strategies and processes
- You’ve built a successful career through collaboration and sharing inspiring ideas that have led to significant and successful campaigns in the outdoor/fashion industry (both vertical and wholesale)
- You have a proven track record in developing and leading the execution of annual seasonal brand strategies
- You have strong business acumen with the ability to lead in a complex matrix business environment
- You have proven people leadership skills and the ability to build, coach and guide a diverse and high performing team
- You have strong influential leadership, with the ability to drive alignment across diverse cross-functional stakeholders at all levels of the business
- You can execute on a clear vision, align your team around common objectives, and foster commitment to these objectives
- You understand the retail and digital landscape including the latest trends and innovations
- You are proactive in identifying the root cause of issues and developing solutions through your growth mindset
- You seek the best (not necessarily the easiest) solutions, with an unwavering commitment to do what is right
- You inspire breakthrough thinking and strive for continuous improvement
- You remain highly flexible and adaptable when faced with ambiguity
- Your passion for your work is paralleled by your passion for getting outside and living it
- You have exceptional leadership and communication skill and are able to work effectively across a global business
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
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The Company
What We Do
Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running.
Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories.
In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.
