Director, Global Brand Design

Key Responsibilities

Brand Leadership & Governance 

• Own and champion the FreedomPay visual identity system across all channels and regions. 

• Serve as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications. 

• Develop and maintain comprehensive brand guidelines, governance frameworks, and approval processes. 

• Review and approve creative assets to ensure brand compliance and design excellence. 

• Educate and enable teams throughout the organization on proper brand usage and best practices. 

Rebrand Execution 

• Lead the rollout and implementation of the company’s new global brand identity. 

• Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints. 

• Conduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization. 

• Develop strategic plans for the migration of legacy materials to the new brand system. 

Brand Governance & Asset Management 

• Own the brand governance program and approval process. 

• Serve as the final reviewer and approver for branded assets produced internally and externally. 

• Establish standards, workflows, and quality control measures to ensure brand compliance across all teams. 

• Maintain and evolve the company’s visual identity system, brand guidelines, templates, creative libraries, and digital asset management platform. 

• Conduct regular audits of touchpoints, campaigns, materials, and experiences to ensure ongoing brand consistency. 

• Partner with department leaders, agencies, and vendors to drive adoption and adherence to brand standards across the organization. 

Creative Operations 

• Own intake, prioritization, and management of all internal and external brand-related requests. 

• Establish scalable workflows, approval processes, service-level agreements, and project management systems. 

• Manage relationships with design agencies, freelancers, production vendors, and creative partners. 

• Oversee creative project timelines, budgets, and resource allocation. 

Design & Asset Development 

• Lead creation and oversight of corporate templates, presentations, event assets, advertising, social media graphics, sales materials, digital experiences, videos, infographics, and executive communications. 

• Provide art direction and creative leadership on major marketing initiatives, events, campaigns, and product launches. 

• Ensure all assets reflect the company’s evolving brand positioning and visual standards. 

Cross-Functional Partnership 

• Partner closely with Marketing, Product, UX, Sales, Partnerships, HR, Events, and Executive Leadership to embed the brand consistently across every major business function. 

• Act as a trusted advisor to stakeholders seeking creative solutions while balancing business objectives and brand integrity. 

• Influence decision-making and alignment across teams to ensure a cohesive brand experience. 

Team Building & Leadership 

• Build and lead the future brand and design function as organizational needs evolve. 

• Mentor internal team members and external creative partners. 

• Foster a culture of creativity, accountability, collaboration, and continuous improvement. 

Qualifications

Required Experience 

• 8+ years of experience in brand design, creative leadership, visual communications, or a related field. 

• 3+ years leading brand strategy, governance, or creative operations functions. 

• Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups. 

• Experience managing, evolving, and scaling global brands across regions and markets. 

• Demonstrated success leading large-scale brand transformations or rebranding initiatives. 

• Experience managing agencies, freelancers, and creative vendors. 

Technical Skills 

• Expert knowledge of visual identity systems and brand governance. 

• Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools. 

• Strong understanding of digital marketing, web design principles, content systems, and customer experience. 

• Experience working with digital asset management platforms and creative workflow systems. 

• Working knowledge of AI-enabled creative tools and workflows, with the ability to identify practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards. 

Leadership Qualities 

• Exceptional project management and organizational skills. 

• Strong executive presence and stakeholder management abilities. 

• Ability to influence without direct authority across a complex organization. 

• Strategic thinker with strong attention to detail and a commitment to design excellence. 

• Comfortable operating as both a visionary leader and hands-on contributor. 

Success Metrics

• Successful rollout and adoption of the new global brand identity. 

• Increased brand consistency across all channels and business units. 

• Reduction in off-brand creative assets and exceptions. 

• Improved creative request turnaround times and stakeholder satisfaction. 

• Establishment of scalable governance, asset management, and approval processes. 

• High adoption of templates, brand resources, and self-service tools across the organization. 

Preferred Background

• Experience within B2B technology, SaaS, fintech, payments, or enterprise software. 

• Experience supporting global organizations with multiple market segments and stakeholders. 

• Familiarity with event marketing, partner marketing, product marketing, and executive communications. 

• Demonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.