Director, Games Publisher Marketing

The Director, Games Publisher Marketing will develop, own, and oversee the Red Bull North America Publisher Marketing program. Red Bull North America is upleveling connection with gaming publishers and developers, in order to integrate IP’s and produce top marketing collaborations and activations — from esports league partnerships to non-competitive games. To help achieve boundary-pushing results, this role will work cross functionally across all marketing facets of the business to leverage the entirety of the Red Bull Marketing mix. The Director, Games Publisher Marketing will be the interface to such companies and will own the management and growth of this program in its entirety, from negotiations to project management.

STRATEGY AND PLANNING

Keep track of the global and national gaming and esports landscapes (i.e., relevant franchises and titles, viewership, industry trends, etc.)

Own the entire funnel of Publisher Marketing for the USA market, on both competitive side (professional leagues) and non-competitive side (general gaming and entertainment), from mapping potential partners to executing the plan and activating the properties through projects that require project leadership and management

Interface with the gaming publishers and developers, unfolding and negotiating IP integration, league partnerships, as well as cross opportunities and collaborations, such as content, advertising, consumer activations and retail campaigns, along with the respective internal stakeholders (Red Bull Media Network, Brand Marketing, Sales, etc.)

Develop the national Publisher Marketing business plan and work closely with the 5 regions in the USA as they plan and execute their Publisher Marketing plans, briefing them, providing feedback and being the main point of contact for Publisher Marketing nationwide

Keep sync with the Global HQ in Austria and make sure approach is streamlined for the USA market

Manage and own the Gaming Publisher budget

Partner with Red Bull Media Network to create content around the publishers’ and developers’ IP’s

Build and responsibly manage detailed project plans, budgets, and status updates across cross-functional teams for all Publisher projects and activations

Act as primary liaison for Publisher program to ensure full visibility and alignment across all Red Bull stakeholders, third party partners, and vendors

PARTNERSHIP DEVELOPMENT

Work closely with regional Gaming Marketing Managers to ensure our publisher partnerships are activated and leveraged in an authentic and impactful way

Work closely with Legal to build contracts and negotiate Publisher collaboration agreements

Define clear objectives, goals and KPI’s for Publisher partnerships and keep track of overall program performance, activations, community impact, and media engagement

Prospect new Publisher and IP collaborations

Support and monitor games releases/esports events and related marketing campaigns or activations to enable success and ensure premium representation of the Red Bull brand

MARKETING OUTCOMES

Develop and drive innovative Publisher projects and activations that establish Red Bull as an aspirational force and thought leader within gaming

Create comprehensive branding and product integration solutions and guidelines for all games and leagues using new and innovative design and visibility formats

Partner with content production, programming, and communications teams to develop story-driven media formats

Collaborate with marketing, brand, sales, distribution, media, communications, content production, live event, and digital teams to develop and execute integrated consumer marketing campaigns related to publisher projects, competitions, and activations

Leverage publishers IP’s and activations to establish Red Bull as an authentic participant in non-competitive and competitive gaming activities

Design and deploy activation guidelines, templates, and toolkits for use by regional teams to activate publishers’ partnerships within local markets

8+ years of professional experience in Gaming, Entertainment, Sports, Technology or related

Understanding of the gaming landscape including relevant game titles and publishers/developers, community gatherings and conferences, industry players, gaming media, key events, and technology developments

Self-motivation, driven sense of ownership and accountability with keen ability to know what needs to be done

Creative thinker with proven ability to design, document, and efficiently communicate compelling Publisher program strategies, tactics and projects

Experience with the design and execution of negotiations, integrated Publishers, marketing campaigns and activations

Strong communication and project management skills with ability to drive planning, schedules, budgeting, resource management, collaboration, status reporting, and ultimately execute the plan across several stakeholders

Thrive in a fast paced and dynamic working environment

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115,280 - $172,920 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.