Director of Game Analytics

Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. However, candidates must be able to work onsite at our Cambridge office as required.)

We’re looking for a Director of Games Analytics to lead the analytics agenda for gameplay engagement, progression and player experience across our live titles. Embedded within game teams and player support functions, you’ll ensure that design decisions and live operations are powered by deep telemetry and behavioural insight.

This is a gameplay-focused leadership role. You’ll translate player behaviour into clear, actionable recommendations that improve enjoyment, retention and monetisation. Managing embedded analysts across four live games, you’ll partner closely with studio leadership, including SVP Product and Executive Producers; to ensure analytics drives meaningful player impact.

What you’ll be doing:

Lead gameplay and player experience analytics

• Own analytics for engagement, progression, monetisation and player journeys
• Translate telemetry into actionable design and live operations recommendations (feature tuning, economy adjustments, funnel optimisation)
• Design and analyse experiments (A/B testing) to identify leading indicators of membership and game performance
• Identify repeatable analytics to centralise or transition to BI, Data Science or Commercial Analytics teams
• Partner with Commercial Analytics to build and evolve a game economy model that assesses the impact of features, monetisation and anti-cheat activity
• Drive cross-game knowledge sharing and standardised definitions and metrics

Lead teams and embed analytics into development

• Lead and mentor embedded analysts across games and player-support journeys
• Ensure high-quality instrumentation and telemetry consistency across titles
• Partner with designers, producers and UX researchers to embed analytics into development cycles
• Champion behavioural analytics across game teams, driving adoption and measurable impact

What we’re looking for: 

You bring deep expertise in game telemetry and behavioural analytics, with a strong understanding of player journeys, progression systems and monetisation mechanics.

You’re a confident communicator who can influence game teams and translate complex analysis into clear design and live operations recommendations. You’re comfortable operating in live game environments, managing embedded analytics teams and partnering cross-functionally to improve player experience.

You’ll bring:

• Strong experience in game telemetry and behavioural analytics (session metrics, funnels, progression, economy modelling)
• Expertise in experimentation (A/B testing, cohort analysis, retention curve analysis)
• Stakeholder management across design, production, UX and live operations
• Technical fluency in SQL and Python or R, with knowledge of telemetry pipelines and event analytics stacks
• Understanding of monetisation mechanics (IAP, economy balancing)
• Experience managing embedded analytics teams across multiple live games

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Discretionary annual performance bonus.
• Minimum 6% Pension contributions.
• Life Insurance.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex

We are Jagex: The RuneScape Company. Home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape, has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.

As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025, representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com.

Headquartered in Cambridge, United Kingdom, we are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions and values. We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences that inspire our communities.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

Join us. The next era of RuneScape and the next chapter of Jagex: The RuneScape Company starts now.

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.