Director of Franchisee Onboarding

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Charlotte, NC, USA
In-Office
110K-130K Annually
Analytics • Business Intelligence • Consulting
The Role
Position Summary 

The Onboarding Development Director leads the end-to-end onboarding experience for all newly signed franchisees across the parent company’s portfolio. This role is responsible for ensuring each franchisee is strategically aligned, operationally equipped, and culture-ready to successfully launch their business. The role requires strong project management, a deep understanding of franchise operations, and a high level of cross-brand coordination.

Primary Duties and Responsibilities

  • Franchise Operations: 
  • Lead onboarding for new franchisees upon signing of franchise agreement.
    Serve as the primary contact and support system for new owners through onboarding.
    Maintain and update CRM daily with all onboarding progress and candidate status.
    Manage all DocuSign processes and coordinate with internal and external stakeholders for document execution.
    Coordinate vendor activities and ensure complete onboarding support based on brand-specific needs. 
    Ensure all onboarding tasks are completed in alignment with established timelines.

  • Discovery Day and Relationship Building:
  • Manage logistics and execution of Discovery Day, tailoring agendas, content, to align with each brand’s identity. 
    Present onboarding roadmap during and expectations with confidence and clarity
    Build rapport with prospects while maintain alignment with B. Rugged Brands’ mission and values. 

  • Training and Transition to FPD Support:
  • Ensure all onboarding materials, equipment, and supplies are ready prior to training in Charlotte.
    Oversee timely delivery of materials and setup for hands-on training.
    Conduct business development training sessions for new owner’s pre-market launch.
    Coordinate smooth handoff of new franchisees to Field Operations teams before training concludes.

  • System and Communication:
  • Deliver weekly multi-brand onboarding updates to CRO and executive stakeholders. 
    Maintain operational consistency and compliance within all onboarding platforms and documentation. 
    Incorporate company culture and values at every step of the onboarding process.

Qualifications

  • Bachelor’s degree 
  • 3+ years of experience in a multi-unit operation, franchise experience required. 
  • Strong understanding of franchise legal documents. 
  • Proven competence in relationship-building
  • Knowledge of CRM or onboarding platforms, FranConnect preferred.  
  • Proven ability to partner with outsourced vendors. 
  • High emotional intelligence, problem-solving ability, and leadership presence. 
  • Excellent communication and conflict resolution skills. 

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The Company
Greensboro, , NORTH CAROLINA
279 Employees
Year Founded: 2014

What We Do

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states. Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve. At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices. Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities. At Cogent, your business is our business — let's build something together. Website: www.cogentanalytics.com Email: [email protected] Phone: (336) 665-8154

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