The Director of Francise Planning and Analytics is responsible for developing the analytical tools, reporting systems and decision-support processes used to guide operations, development, market planning and portfolio strategy across the NA and LAMC Hertz, Dollar, Thrifty, and Firefly franchise network. Reporting to the Vice President, Franchise Americas, this position serves as the primary process leader responsible for franchisee business support, operational excellence, growth, performance improvement and cross-functional service delivery.
The starting salary for this position is $120,000, commensurate with experience.
A Day in the Life:
The Director partners closely with Franchise Development, Franchise Operations, Revenue Management, Marketing, Fleet, Finance, Legal, Customer Experience, and Information Technology teams to ensure franchise operators have the tools, resources, systems, analytics, and strategic guidance needed to maximize business performance, maintain brand standards, and deliver exceptional customer experiences.
This role leads the development and execution of scalable support programs, business processes, operational reporting, franchise sales and new store development initiatives, performance management tools, market planning strategies, and franchise engagement programs. These efforts drive franchisee profitability, operational consistency, network growth, and long-term business sustainability.
What You'll Do:
Business Intelligence, Analytics & Market Planning
- Develop and maintain dashboards, KPIs, scorecards, forecasts, and reporting that provide visibility into franchise development, location performance, market opportunities, and strategic initiatives
- Analyze demographic, customer, competitive, operational, and financial data to identify growth opportunities, evaluate territories, support site selection, and inform market planning and development strategies
- Transform complex data from multiple sources into actionable insights, executive-level recommendations, and decision-support tools that drive business performance
- Present findings and strategic recommendations to senior leadership through clear reporting, visualizations, and business narratives
Systems, Process Improvement & Technology
- Design, implement, and optimize scalable reporting platforms, databases, workflows, and business systems that support Franchise Development, Operations, Real Estate, and related functions
- Lead the implementation and ongoing enhancement of business intelligence, market planning, and forecasting tools, partnering with IT, vendors, and business stakeholders to improve data accessibility and reporting capabilities
- Automate reporting and key business processes to improve efficiency, accuracy, visibility, and decision-making
- Evaluate and recommend technologies that enhance analytics, collaboration, operational effectiveness, and franchise growth
Cross-Functional Leadership & Strategic Support
- Partner with Franchise Development, Franchise Operations, Real Estate, Finance, Marketing, and other stakeholders to support strategic planning, forecasting, portfolio optimization, and growth initiatives
- Facilitate cross-functional problem solving by gathering requirements, analyzing performance, identifying trends and opportunities, and delivering data-driven solutions.
- Serve as a trusted advisor to business leaders by translating complex analyses into actionable recommendations and supporting major strategic, operational, and transformation initiatives
- Train and support end users on reporting platforms, dashboards, and analytical tools while promoting a data-driven culture across the organization
Technology & Analytical Tools
- Power BI, Tableau, or similar business intelligence and data visualization platforms
- Kalibrate or comparable market planning, site selection, and forecasting tools
- FranConnect or other franchise management systems
- Microsoft Excel, Power Query, databases, and data transformation tools
- Workflow automation, reporting, and operational business systems
What We're Looking For:
- Bachelor's degree in Business, Analytics, Information Systems, Finance, Real Estate, or a related field, or an equivalent combination of education and experience
- 10+ years of experience in business analytics, business intelligence, market planning, franchise development, or related functions within a multi-unit, franchise, retail, automotive, or similar environment
- Demonstrated experience developing dashboards, automated reporting, data visualization, forecasting models, and decision-support tools that drive business performance
- Strong analytical skills with the ability to synthesize large, complex datasets from multiple sources and translate business needs into actionable insights and technical solutions
- Experience leading cross-functional projects from requirements gathering and solution design through implementation, adoption, and continuous improvement
- Excellent written, verbal, presentation, and stakeholder-management skills, with the ability to communicate complex analytical concepts to both technical and non-technical audiences
- Proven ability to influence decision-making, support strategic planning, and drive data-informed business outcomes in a fast-paced environment
- Advanced proficiency with business intelligence, reporting, database, and data analysis tools, including Power BI, Tableau, Excel, and similar platforms
What You’ll Get:
- 40% off any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts –Theme Park Tickets, Gym Discounts & more
Skills Required
- Bachelor's degree in Business, Analytics, Information Systems, Finance, Real Estate, or related field (or equivalent experience)
- 10+ years of experience in business analytics, business intelligence, market planning, franchise development, or related functions
- Demonstrated experience developing dashboards, automated reporting, data visualization, forecasting models, and decision-support tools
- Advanced proficiency with Power BI, Tableau, Microsoft Excel, Power Query, and databases
- Experience analyzing demographic, customer, competitive, operational, and financial data to inform site selection and market planning
- Experience leading cross-functional projects from requirements gathering through implementation and adoption
- Excellent written, verbal, presentation, and stakeholder-management skills
- Proven ability to influence decision-making and drive data-informed business outcomes
- Experience with Kalibrate or comparable market planning/site selection and forecasting tools
- Experience with FranConnect or other franchise management systems
What We Do
Hertz. We're here to get you there. The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales.
