Director, Franchise Operations, Stronghold Markets

Reposted 6 Days Ago
Be an Early Applicant
Zhengzhou, Henan, CHN
In-Office
Senior level
Food
The Role
Lead territory business planning and execution with bottling partners to achieve sales volume, market share, and in‑outlet execution targets. Monitor sales, competitor activity and budgets; implement commercial and marketing programs; optimize route and outlet coverage; develop territory and bottler team capabilities.
Summary Generated by Built In

Job Description Summary:

What You’ll Do for Us

Strategic development of Annual Plan

  • To formulate, develop and agree Territory Business Annual Plan with bottler counterpart, aligned with overall Company strategy to achieve annul objectives in assigned area sales volume and market share.

  • Get commitment with responsible territory on BAP.

  • Work with the bottler in implementing the programs designed to drive the profitable volume growth.

Successful implementation of Annual Plan

  • Monitor the sales performance and review progress with the bottler on a regular basis. Identify potential volume and revenue opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.

  • Responsible to support bottling partner to deliver annual business target and to ensure winning value share and execution in local markets

  • Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plans as appropriate

  • Work with Frontline Marketing to assure that the market is properly covered with effective inside and outside advertising.  Ensure that local and national promotions are executed successfully by the bottler in related channel.

  • Work with Commercial Integrator to implement commercial strategy and national commercial plan in local markets.

  • Agree and monitor the DME expenses based on aligned sales budgets with bottler. Review and recommend on all funding requests made by the bottler to ensure well spending.

  •  Explore market opportunities through interpreting various sources of internal and external intelligence and information, 

Achievement of in-outlet execution targets as defined by company standards

  • Support the set up and maintenance of efficient, effective route structure for the bottler territory. Review periodically the sales progress by channels and key outlets in the market.

  • Develop an accurate outlet classification and database.

Develop operational capabilities of subordinate(s) and bottler personnel.          

  • Establish professional working relationships with the bottler and key third parties.

  • Develop territory operation team capability to support the business needs

Qualifications & Requirements

  • Relevant experience of 6-8 years, preferably in the FMCG industry, have solid knowledge of Marketing and Operation, Over 6 years business management skills

  • Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.

  • Drives Execution & Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.

  • Imports and Exports Good Ideas:  Relentlessly seeks shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.

  • Negotiation & Influencing:  Coaching & Motivation Exploring alternatives and positions to reach outcomes that gain all parties' support and acceptance

  • Project Management: Ability to manage projects to ensure successful delivery Create Value Driven Activities, Access Quality Standards, Revenue Management Merchandising Improvement Good Strategic Business Planning skill. Identify Profitable Volume Targets & Portfolio Management Develop and Manage Channel, Understand Value Chain Implications. Build System Distribution Capabilities Understand Consumer Insights, Business Health Analysis Excellent written and oral English & Chinese skills Bachelor’s degree & above

Skills:

Talent Acquisition

Location(s):

China

City/Cities:

Zhengzhou

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

August 30, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Skills Required

  • 6-8 years relevant experience
  • Experience in FMCG industry
  • Knowledge of Marketing and Operations
  • Business management skills and ability to meet targets
  • Project management skills (plan and deliver projects)
  • Strategic business planning and revenue/portfolio management
  • Negotiation and influencing skills
  • Excellent written and oral English and Chinese skills
  • Bachelor's degree or above
  • Willingness to travel 26%-50%
  • Talent acquisition (people capability development)

The Coca-Cola Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.

  • Retirement Support Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
  • Healthcare Strength Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
  • Leave & Time Off Breadth Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.

The Coca-Cola Company Insights

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The Company
HQ: Atlanta, GA
88,900 Employees
Year Founded: 1892

What We Do

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

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