Job Description Summary:
Director, Franchise Operations - aRTD (North & Central (ASEAN))
Reporting to: VP & General Manager, aRTD – ASEAN & South Pacific Operating Unit
Focus, Scope, & Impact:
Ensures business results for the aRTD (alcohol ready-to-drink) category within the markets assigned, in alignment with the Organisational Unit (OU) and bottling & distribution partners.
Leads the implementation of Coca-Cola Company’s vision for the aRTD category locally, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
Oversee business operations within these markets, supervising operations and identifying growth and improvement opportunities across the franchise including new opportunity mapping, strategic, operational, and commercial projects, in partnership with other parties including bottlers.
Forging strong and productive working relationships between the OU and external partners
Leading the system’s transition to new operating model and ways of working within the assigned markets and act as a local figurehead and thought leader for the aRTD category locally
Detailed scope:
Responsible for achieving business growth, by shaping and implementing core capabilities and managing franchise leadership within the aRTD category and related channels
Leads localization of execution of all plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume); leads communication flow between bottlers, distributors and other parties concerning priorities, programs, address market issues and performance; executes strategies with bottling & 3rd partners; cooperates with bottlers/distribution partners to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions, in executing the business plan.
In partnership with cross-functional teams, bottlers and partners, manage projects and lead the RTM, execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
Develops processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs
Regarding new products this position has two main responsibilities: identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
Lead Governance Model between Coke and Bottlers
Work with other franchise leads to aid prioritization of system resources and sales force focus, particularly within Southeast Asian markets
Qualifications & Requirements
Bachelor’s degree or equivalent work experience is required
+10 years of relevant experience is required, ideally including experience in the alcohol industry.
Strong commercial acumen and understanding of alcohol business model, solid RGM, channel, RTM, Sales, Marketing and Commercial Strategy Experience. Understanding of retail (HORECA, Modern, Traditional Channel).
Experience within the Coke System or FMCG in a franchise model or equivalent would be advantageous; where leading through influence plays a key role in the Industry
Skills:
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain EconomicsLocation(s):
PhilippinesCity/Cities:
Taguig CityTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
July 31, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- Bachelor's degree or equivalent work experience
- +10 years of relevant experience, ideally including experience in the alcohol industry
- Strong commercial acumen and understanding of alcohol business model
- Experience within the Coke System or FMCG in a franchise model would be advantageous
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
