Job Description Summary:
As part of Digital strategy, we are on the path of creating an end-to-end digital ecosystem that allows us to create new ways of interacting with Customers through different capabilities and one of opportunity is financial services and Point of Sales Optimization.
The role of Director Financial Services & Yomp Expansion - LATAM is to work with focus on design, adapt, plan and launch the financial services and POS solutions initiatives across Latin America. Besides, the position leads B2B strategy evolution with Bottler.
Highly capable leader that will lead the launch and expansion of this ecosystem model.
This includes articulating the vision for the TCCC (The Coca Cola Company) future digital footprint and creating the necessary global and local partnerships, alliances, and capabilities to achieve the vision.
Strong capability in strategic thinking.
Lead negotiations of external partnerships.
Lead commercial strategy of ecosystem initiatives across LATAM
Develop and deliver a Business Plan in LATAM & Financial Services Projects
Define the 3yr Business case
Adjust Business case based on HQ input, global learnings and local outcomes – across ecosystem
Create and nurture a new Working Culture together with the entire Digital Transformation organization
Supervisory responsibilities:
Potentially a group of external partners to design technology, commercial and operative solutions.
KEY SUCCESS PARAMETERS
Experience
+5 years leading teams. Broad experience managing multi-country regions.
B2B experience, Commercial Strategy, Franchise leadership & commercial capabilities experience, marketing & financial acumen.
Competencies
Team player
Creative and solution thinking
Capable of influencing others to achieve its objectives
Results oriented
Fluid articulation and communication skills
Strong negotiation and leadership
Self-motivated with decision autonomy
Very good with data and champion of how data plays a foundational role in the future of B2B Strategy.
Technical Skills
Formal background in Commercial Strategy / Digital Strategy / Financial services
Proven record adapting communication to different levels in bottler & KO organizations
Expertise/proven in B2B Digital capabilities / features
Project Management
Work Focus
This position is responsible of recommending and implementing financial solutions in Latam operations with clear authority on making decisions in the short and medium term and replicating YOMP Point of Sales solution to other markets in LATAM and other Operating Units.
Recommends a long-term vision approved by top management.
Responsible for creating a new business model, with different stakeholders involved as well as challenging the current Franchise model with the Bottling groups. Additionally, guide and influence in B2B Bottler's strategy to drive additional incrementally with B2B capabilities impact.
Communication Focus
Inside KO (The Coca Cola Company): HUBs and Franchise to leverage B2B Digital strategy and Financial Services
LATAM OU: Align long-term strategy and getting alignment on targets and budget required
LATAM Zones: Matching strategy, cross-fertilization learnings and initiatives to experiment.
Digital Team: Going knowledge sharing and building a common value proposition/ecosystem
Outside KO
Bottler’s: Aligning Vision and plans to be executed
FMCGs and partners
Startups
Skills:
Agile, Audience Engagement, Experimentation, Market Segmentation, Negotiation, Online Payment Solutions, Payment Plans, Payment Platforms, Payment Services, Payments Management, Payment Systems, Payment TermsLocation(s):
MexicoCity/Cities:
MonterreyTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
June 22, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- +5 years leading teams and managing multi-country regions
- B2B experience and commercial strategy expertise
- Franchise leadership and commercial capabilities experience
- Marketing and financial acumen
- Strong negotiation and leadership skills
- Excellent communication and stakeholder management across bottler and KO organizations
- Data-driven mindset; strong with data in B2B strategy
- Formal background in Commercial Strategy, Digital Strategy, or Financial Services
- Proven experience with B2B digital capabilities, POS and payment solutions
- Project management experience
- Experience creating and delivering business plans and 3-year business cases
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
