Director, Finance and Pricing

The Director, Finance and Pricing leads a centralized team responsible for pricing strategy, revenue and entry fee analytics, resident financial underwriting, forecasting, and predictive modeling across key business divisions. This role partners with senior leadership to optimize revenue, cash flow, and long-term growth through data-driven decision making.

As demographic trends drive unprecedented growth within the senior living industry, this leader will play a critical role in shaping how the organization prices its services, evaluates customer financial capacity, forecasts future demand, and optimizes long-term financial performance.

This position combines advanced financial modeling, business analytics, and strategic leadership to help guide some of the organization's most important commercial and financial decisions.

Experience is Everything.

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors. 

What You’ll Do: 

Lead Pricing, Revenue Optimization, and Financial Analytics

• Lead enterprise pricing strategy and governance across multiple business divisions.
• Develop recommendations that optimize revenue, occupancy performance, cash flow, and long-term financial outcomes.
• Build and maintain sophisticated financial models used to support pricing decisions, forecasting, underwriting, and key business initiatives.
• Analyze pricing effectiveness, market performance, demand trends, customer behavior, and other drivers impacting business performance.
• Partner with senior leadership to evaluate tradeoffs, risks, and opportunities related to pricing, growth, and resident economics.

• Provide analytical support and financial recommendations for strategic business decisions.

  
  

Own Forecasting and Predictive Modeling Capabilities

• Own the end-to-end operating model for resident entry fee budgeting, forecasting, and performance analysis.
• Establish enterprise forecasting standards and assumptions used to support planning and decision making.
• Develop predictive models that improve visibility into future demand, resident population changes, revenue streams, and cash flow.
• Continuously improve forecasting methodologies, model accuracy, and decision-support capabilities.
• Lead Resident Financial Underwriting and Contract Economics
• Establish enterprise standards for resident financial qualification and underwriting methodologies.
• Oversee complex financial reviews that support resident qualification and contract decisions.
• Serve as the final escalation point for complex scenarios involving pricing, contract economics, refund obligations, and financial risk assessments.
• Ensure consistent application of policies, assumptions, governance standards, and documentation practices.

• Continuously evaluate market trends, resident needs, and owner objectives to identify value-add opportunities and recommend innovations in pricing strategy, processes, and contract structures.

  
  

Deliver Actionable Business Insights

• Provide timely, accurate, and decision-ready reporting across: 
• Entry fee sales, cash activity, refunds, and exposure analysis
• Pricing performance and revenue outcomes
• Forecasts, actual performance, and key financial trends
• Business drivers influencing future growth and cash flow
• Translate complex financial analyses into clear recommendations for executive leadership.

• Communicate findings and insights to finance, operations, sales, legal, and executive stakeholders.

  
  

Build and Lead a High-Performing Team

• Lead, coach, and develop a growing team of finance and analytics professionals.
• Recruit and build organizational capabilities as the function continues to expand across business divisions.
• Establish scalable processes, tools, governance practices, and performance expectations.
• Foster a culture of accountability, collaboration, continuous improvement, and analytical excellence.
• Drive Continuous Improvement and Automation
• Lead initiatives that improve efficiency, accuracy, and scalability across pricing, underwriting, and forecasting processes.
• Identify opportunities for automation, process standardization, and technology enablement.
• Partner with Business Intelligence, IT, Accounting, and Operations teams to enhance analytical capabilities and reduce manual effort.
• Drive improvements that increase forecast confidence, strengthen decision-making, and enhance organizational effectiveness.

What We're Looking For:

• Bachelor’s degree in finance, Accounting, Economics, Business, Analytics, Mathematics, Statistics, or a related field.
• 10+ years of progressive experience in finance, pricing, revenue management, FP&A, analytics, underwriting, strategic finance, or related disciplines.
• Demonstrated experience building financial models and using data to influence business decisions.
• Strong understanding of forecasting, financial analysis, and revenue optimization principles.
• Experience leading high-performing teams and developing talent.
• Proven ability to manage multiple priorities and influence decisions across functions.
• Strong executive communication and presentation skills.
• Ability to translate complex analyses into actionable business recommendations.
• Preferred Qualifications
• Experience in senior living, healthcare, real estate, hospitality, financial services, insurance, or other customer-lifecycle-driven industries.
• Experience building or scaling centralized finance or analytics teams.

• Advanced experience with business intelligence, data analytics, forecasting, and financial modeling tools.

  
  

Why This Opportunity Is Different

This role sits at the intersection of finance, analytics, pricing, and growth strategy. You will lead a newly centralized function with the opportunity to build a team, establish enterprise capabilities, and influence decisions that directly impact revenue, cash flow, and long-term organizational performance.

As the senior living industry enters a period of accelerated demographic growth, this position offers a unique opportunity to help shape how a market-leading organization responds to the opportunities ahead.

Why Join Us?  

• Industry Leader. 
• Inclusive & collaborative culture. 
• Top Workplace USA. 
• Top Workplace Iowa. 
• Charity and community involvement. 
• Outstanding advancement opportunities. 
• Ongoing career development. 

Benefits

Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave. 

Our Commitment 

LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com

Additional Information 

Travel frequency: 0-10%

Estimated Salary: $130,000 - $163,000 

The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors. 

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.

LCS IS AN EQUAL OPPORTUNITY EMPLOYER.