Director, Experiential Marketing Operations

The Experiential Marketing team exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this team plays a critical role in championing experiential marketing efforts for Verisk. 

The Director, Experiential Marketing Operations is a strategic leader responsible for building and overseeing the operational foundation of Verisk’s experiential marketing function. This role ensures flawless execution, scalability, and efficiency across global events and experiences by driving governance, process excellence, and technology adoption.

You will lead a high-performing team that manages project workflows, vendor relationships, budgets, and event technology platforms (e.g., Workfront, Cvent, Exhibit Force). Acting as a key liaison between marketing leadership, business units, and shared services, you will ensure alignment, accountability, and continuous improvement across all experiential operations. 

The ideal candidate demonstrates strong leadership, collaboration, and adaptability in an evolving marketing landscape.  The position is hybrid and is based in Jersey City, NJ.

Key Responsibilities

Operational Leadership

• Lead a high-performing operations team responsible for event logistics, project management, and financial governance.
• Mentor and develop team members, fostering a culture of accountability, collaboration, and continuous improvement.
• Oversee administration and optimization of event and project management platforms (Workfront, Cvent, Exhibit Force).

• Establish governance for RFPs, contracts, and compliance processes in partnership with Legal, Procurement, and Finance.

Strategic Planning & Cross-Functional Alignment

• Drive development and maintenance of an annual experiential marketing calendar aligned with business priorities.
• Facilitate cross-functional planning sessions with integrated marketing, shared services, and business unit stakeholders.

• Serve as a trusted advisor to senior leadership on operational strategy, risk mitigation, and resource planning.

Financial & Resource Management

• Lead budget planning, tracking, and reconciliation for experiential marketing programs.
• Manage vendor relationships and negotiate contracts for event services, technology, and logistics.

• Monitor ROI and operational KPIs to inform strategic decisions.

Technology & Data 

• Champion the use of technology platforms for project management, event registration, and analytics.
• Develop dashboards and reporting tools to track performance, resource utilization, and business impact.
• Leverage data-driven insights to optimize processes and improve event outcomes.

Process Excellence & Governance

• Define and enforce best practices for experiential marketing operations, including budgeting, vendor management, and risk mitigation.
• Develop standardized templates, SOPs, and workflows for intake, timelines, and reporting.

• Drive continuous improvement initiatives to enhance efficiency and stakeholder satisfaction.

• Internal Communications & Reporting

• Provide regular updates to senior leadership on project status, risks, and opportunities for improvement.
• Deliver enterprise-wide global events calendar and reporting on experiential marketing KPIs.

Qualifications 

• Bachelor’s degree required in events, marketing, communications, business, or related field, or demonstrated equivalent in work experience.

Experience

• 10+ years in experiential marketing operations, project management, or event logistics for global organizations 
• Proven success leading operational teams and managing complex, cross-functional projects.

Skills

• Expertise in project management tools (e.g., Workfront, Asana, Smartsheet) and event platforms event platforms (Cvent)
• Strong financial acumen and vendor negotiation skills.
• Exceptional leadership, communication, and stakeholder management skills.
• Data-driven mindset with experience in analytics and ROI reporting.
• Strong organizational and time management skills with keen attention to detail.

Attributes

• Skilled at leading centralized and decentralized teams, developing talent and mentoring direct reports.
• Strategic thinker with a passion for operational excellence.
• High EQ, collaborative, and adaptable in a fast-paced environment.
• Curious, adaptable, and always looking for ways to improve.
• Innovative, resourceful, and committed to continuous improvement.

• Ability to travel (up to 20%), and work overtime and irregular hours as needed to support business needs.

Personal Attributes

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed and motivated; demonstrates endurance

#LI-MC1

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Catastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.

Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

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