Senior Manager of VIP

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Senior Manager of VIP

Overview

David Yurman is seeking a dynamic and strategic Senior Manager of VIP to support execution of the brand’s celebrity relations and influencer relations. This role requires a detail-oriented individual to execute high-impact talent plans for the brand. This role supports the management of our three tiers of VIPs.

Key Responsibilities

Celebrity/VIP Strategy & Partnerships

Develop holistic talent strategy across three tiers (including talent selection, contract negotiations, budgets, execution of deliverables, and relationship mangement):

- Tier 1: Ambassadors

- Tier 2: Celebrities

- Tier 3: Influencers and Creators

• Lead identification of talent
• Lead contract management of our partners
• Lead influencer briefs that align with our national initiatives to drive mutual goals
• Lead creator briefs and execution
• Facilitate tracking of results and performance of deliverables
• Facilitate gifting and loaning of products including packaging, shipment/fulfillment, tracking, and monitoring returns

Team, Cross Functional, and Partner Relationship Management

• Ability to manage and coach junior talent.
• Build strong relationships with external partners including talent manager/agent/individuals, stylists,
• Build strong internal Marketing partner relationships with Media, Social, Events, Marketing Strategy to integrate celebrity/ambassadors into campaigns and brand moments in an effective and efficient way
• Build strong internal cross functional relationships with Merch, Ecomm, Sales etc to align marketing efforts with business objectives and uphold brand equity.

Performance Analysis and Reporting

• Track earned media value, influencer marketing performance against KPIs such as MIV, sales growth, and reach and engagement. Focus on optimizing efficiency and effectiveness.
• Extract insights from the brand/business performance, and provide insights and recommendations to senior leadership to inform future strategies.
• Extract insights from market trends and competitive dynamics that guide future strategies.

Skills

• Expert in Influencer/celebrity/talent management, negotiations, and marketing
• Expert in PR, talent, and communication, fashion, influencers and celebrities
• Proficient in talent management and contract negotiations
• Proficient in earned media and social media analytics tools and the ability to strategically assess and optimize analytics tools for David Yurman and optimize as needed (e.g. Launchmetrics, Triad, Muckrack, Cision, Brandwatch, Traackr, lefty, etc).
• Proficient in digital marketing strategies, including SEO, SEM, Social Media, and Influencer Marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA, a plus).
• Public Relations & Communications (including long lead, short lead, press relations with publications and editorial community, PR agency management, press event execution, etc), celebrity/VIP management, or brand communications, preferably in luxury or fashion.
• Experience leading experiential events
• Experience working within a PR agency, a plus
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Data-driven mindset with expertise in analyzing performance metrics and driving actionable insights.
• Exceptional communication and leadership skills, with the ability to influence internal and external stakeholders.
• Ability and willingness to be both a thinker and a doer: can do attitude and ability to flex between being a leader and being an executer.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).