About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
- The Director of Events & Conference Business Operations is a strategic leader responsible for driving growth, optimizing financial performance, and ensuring operational excellence across The Channel Company's global events portfolio. This role blends strategic planning, sales enablement, and client success with hands-on execution of high-impact conferences and custom events.
What you'll do
- Strategic & Financial Leadership
- Develop and execute a multi-year growth strategy for events and conferences, aligned with corporate goals.
- Own P&L accountability for the events business, including forecasting, budgeting, and performance tracking.
- Identify and capitalize on upsell and cross-sell opportunities across media, content, and sponsorships.
- Lead pricing strategy, margin optimization, and cost control initiatives.Describe the specific responsibilities and job functions of the role
- Sales Enablement & Revenue Growth
- Partner with sales leadership to standardize sales communications, training, and rollout plans.
- Equip sales teams with tools and insights to improve productivity, customer engagement, and ROI.
- Client Success & Experience
- Define and measure success through client outcomes, satisfaction, and program impact.
- Lead initiatives to personalize engagement strategies based on customer personas and data.
- Oversee delivery of custom events and ensure high-quality execution across all touchpoints.
- Operational Excellence
- Streamline event operations by reducing manual processes and implementing scalable systems.
- Team Leadership & Collaboration
- Influence on cross-functional teams including program managers, sales, marketing, and customer success.
- Foster a unified culture focused on transparency, accountability, and strategic alignment.
- Mentor and develop talent across the events organization.
Qualifications
- 8+ years of experience in event business operations & strategy.
- Proven track record of driving revenue growth and operational efficiency.
- Strong understanding of sales enablement, client success, and financial management.
- Excellent leadership, communication, and project management skills.
- Experience with CRM systems (e.g., Salesforce), O365, and event tech platforms.
- Bachelor’s degree required; MBA or equivalent preferred.
All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.
Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.
Top Skills
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
