Mindgrub Technologies is looking for a strategic and hands-on Director of Events & Activations to lead the planning, production, and performance of our event portfolio. From high-profile industry conferences to proprietary experiences like Tech+, the Outdoor Speaker Series, and the Cyber UXcellence Awards, this role is all about turning events into measurable business outcomes.
You’ll partner closely with Sales, Business Development, and Marketing leadership to identify where we should show up, what experiences we should create, and how to turn every activation into pipeline growth and brand visibility.
What You'll Do- Own the event strategy. Identify high-impact conferences, trade shows, and partner events across our top industries (Cybersecurity, Utilities, Education, Health, and more). Evaluate ROI potential and make recommendations on where we invest our time and budget.
- Lead event execution. Plan, manage, and execute every phase, from concept and logistics to vendor coordination, onsite delivery, and post-event analysis.
- Conceptualize proprietary experiences. Work with Marketing and Leadership to shape and execute Mindgrub-branded events that reinforce our position as a digital innovation leader.
- Identify and secure speaking opportunities. Build visibility for our subject matter experts by aligning panels, presentations, and thought leadership with our business priorities.
- Measure performance. Track leads, meetings booked, and opportunities generated from each event through to revenue. Deliver clear ROI reporting and insights to improve future activations.
- Manage the events budget. Forecast, track, and optimize spend to maximize impact and efficiency.
- Collaborate cross-functionally. Partner with Sales and Business Development to align pre- and post-event outreach, nurture campaigns, and follow-up workflows.
You’ll know you’re winning when events are directly fueling awareness, relationships, and revenue.
- Pipeline Impact: Consistently drive qualified leads, meetings, and opportunities from events, with clear attribution through CRM tracking.
- ROI Clarity: Every event is measured and reported (from cost per opportunity to closed-won impact) with a steady improvement in ROI over time.
- Thought Leadership Visibility: Secure a steady cadence of speaking engagements and high-profile placements for Mindgrub leaders.
- Operational Excellence: Events are delivered on time, on budget, and with strong stakeholder satisfaction scores.
- Portfolio Optimization: You continuously refine the event mix, eliminating low-performing investments and scaling what works.
- 7+ years of experience in event management or experiential marketing, preferably in B2B tech, digital services, or agency environments.
- Proven success managing end-to-end event strategy, from ideation and vendor selection to execution and post-event ROI reporting.
- Deep understanding of how events drive business results and integrate into a larger marketing and sales strategy.
- Strong budget management, organizational, and prioritization skills.
- Excellent communication and collaboration skills, comfortable working with executives, partners, and clients alike.
- Creative thinker with an eye for detail and a knack for making experiences memorable.
- Willingness to travel for major events (approximately 20–30%).
- $75,000 - $90,000 USD
- Compensation will be determined based on a variety of factors including skills, education, certifications, and overall experience for this role.
Mindgrub Technologies is an award-winning agency whose mission is to drive efficiency, growth, and ROI through AI and digital innovation. We leverage a deep understanding of technology and growth strategy to deliver multi-channel solutions for enterprise clients. We’re a team of strategists, engineers, designers, and dreamers who believe technology works best when it’s human-focused.
The Perks of Being a Full Time Mindgrubber- Excellent benefits package that includes medical, dental, vision, and 401(k)
- Employer-paid Short-Term Disability (STD)
- Paid Time Off available when you start
- Free access to Premium Calm app subscription
- Annual training budget dedicated to your professional development
- A variety of fun Mindgrub hosted events and Committees to join (e.g. Adventure Club, Fun Committee, DEI Committee, Mindgrub Meet Ups, and more!)
Inclusivity without exception | At Mindgrub we value and encourage mutual respect and acceptance. We know we all have something to contribute. We work every day to ensure all are welcome, and that we treat all people with fairness and dignity.
No phone calls or recruiters, please.
Top Skills
What We Do
Mindgrub is an award-winning agency and consultancy that transforms businesses by designing technology for people. Our full-service team specializes in enterprise mobile and web development, application support, artificial intelligence, devOps, digital marketing, branding, user experience design, quality assurance testing, and emerging technologies.
Since 2002, Mindgrub has led digital transformations for a diverse group of Fortune 100 corporations, utilities, universities, healthcare organizations, cybersecurity firms, global retailers, and public sector agencies, including Exelon, NASA, Wendy’s, DELL, Under Armour, Yamaha, Crayola, Geico, A&E, The Economist, Polk Audio, University of Maryland, The Smithsonian, and Discovery Communications.
A member of the Inc. 5000 for ten years running, Mindgrub has earned accolades from the American Marketing Association, the Webby Awards, the Communicator Awards, Drupal’s BlueDrop Awards, the W3 Awards, the ADDYs, and Inc.’s Top Workplaces program, and has been a member of Clutch.co’s Global Top 1000 list for two consecutive years. Our work has been featured at conferences such as SXSW, Adobe Max, and Mobile World Congress, and has been profiled in The Huffington Post, CNN, and Newsweek. Mindgrub is headquartered in Baltimore, Maryland with offices in NYC, Philadelphia, and Washington DC.
