Director, Event Marketing

The Director of Events will lead Spring Health's events strategy and execution. This role is critical in driving event initiatives that contribute to company pipeline, revenue, and brand visibility. The ideal candidate will possess a proven track record of managing and scaling events, optimizing performance, and working cross-functionally to deliver impactful outcomes. 

What you’ll be doing:

• Event Strategy: Oversee the creation of the annual events strategy, calendar, and budget aligned with company goals, focusing on increasing engagement, pipeline generation, and revenue impact.
• Event Planning: Lead the strategic direction across multiple types of events and activations including, but not limited to, industry events and trade shows, sponsored conferences, roadshows, webinars, roundtables, VIP dinners, and experiences to drive brand awareness, lead generation, and ultimately pipeline and revenue growth.
• Event Management: Responsible for the overall management and execution of the events strategy including pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, measurement, tracking and reporting. Develop processes to ensure program quality and a consistent experience for event attendees
• Results Measurement: Implement and oversee tools and processes to measure event ROI, tying event performance directly to company KPIs such as lead generation, pipeline creation and acceleration, and closed revenue.
• Leadership & Collaboration: Lead and mentor the events team, fostering a collaborative and high-performance environment. Work closely with other departments such as product marketing, brand, sales, and product teams to ensure alignment of event goals with broader company objectives.
• Vendor & Partner Relationships: Manage relationships with external partners, sponsors, and vendors, ensuring all contracts and agreements support the company’s objectives and provide value.
• Customer & Stakeholder Engagement: Create event experiences that resonate with customers, prospects, and stakeholders, enhancing brand visibility and customer loyalty.
• Cross-Functional Communication: Act as the primary liaison between the events team and other departments, ensuring event strategies are integrated into broader marketing and sales initiatives. 
• Innovation & Trend Monitoring: Stay updated on the latest trends in event technology, formats, and attendee engagement strategies to continually enhance the impact of our events.

What success looks like in this role:

• Drive measurable impact on pipeline and revenue: You will develop and execute an event strategy that directly contributes to company pipeline growth and revenue goals, generating high-quality leads and sales opportunities from events.
• Deliver exceptional event experiences within budget: You will manage event budgets efficiently, ensuring all events are executed cost-effectively while maximizing return on investment (ROI) without sacrificing quality.
• Increase engagement and attendee satisfaction: You will create and manage events that foster increased attendance, high levels of attendee engagement, and strong satisfaction ratings, whether through in-person and virtual formats.
• Align event initiatives with broader business goals: You will collaborate closely with marketing, sales, and product teams to ensure that events align with broader company objectives and support integrated marketing campaigns.
• Lead and inspire a high-performing events team: You will build, lead, and mentor a results-driven team, fostering a culture of innovation and continuous improvement, ensuring your team is motivated and performing at the highest level.
• Enhance brand visibility and market leadership: You will increase the company’s brand awareness and strengthen its positioning as a thought leader by creating high-impact, visible events that attract key stakeholders and industry influencers.
• Optimize lead conversion and nurture: You will ensure leads generated from events are efficiently tracked, followed up, and nurtured through the sales funnel, contributing to long-term customer acquisition and revenue growth.
• Flexibility and willingness to adapt: Open to travel and adaptable to working flexible hours, demonstrating a commitment to accommodating the dynamic nature of our event schedule.

What we expect from you:

• 10+ years of experience in B2B event management, with a focus on strategy and execution of large-scale events
• Proven experience leading both in-person and virtual/hybrid events.
• Experience managing end-to-end event processes, including budget planning, logistics, and post-event analysis
• Strong understanding of event marketing principles and how events tie into sales pipelines and revenue growth
• Leadership experience, including managing and developing high-performing teams
• Proven history of collaborating across multiple disciplines to meet event goals (marketing, creative, operations, sales, finance etc.)
• Experience in building and scaling large member communities in-person and virtually
• Highly organized, detail-oriented, with strong project management skills and the ability to prioritize and multitask
• Creativity and problem-solving skills, with a track record of developing innovative event strategies.
• Willingness to travel

The target base salary range for this position is $149,900 - $194,950, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

Our privacy policy: https://springhealth.com/privacy-policy/

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.