Director of Event Broadcast  

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
ServiceNow is looking for a standout Event Broadcast Director to help drive the success and growth of digital strategy for our flagship strategic events. The Director of Event Broadcast Strategy will be responsible for overseeing the planning, execution, and optimization of broadcast strategies for strategic live events. This role will require a blend of technical expertise, innovative thinking, and leadership experience to ensure the seamless production and delivery of high-impact broadcasts.
What you get to do in this role:
Strategic Planning & Execution

• Lead the development and execution of comprehensive broadcast strategies for live events, ensuring alignment with overall business goals.

• Work closely with internal teams, clients, and external broadcast partners to create custom broadcast solutions for each event, considering both technical and creative aspects.

• Develop and manage budgets for broadcast operations, ensuring cost-effectiveness while maintaining high production quality.

Innovative Broadcast Operations

• Oversee the integration of cutting-edge technologies (e.g., 4K, VR/AR, remote production, cloud-based solutions) into event broadcasts.

• Manage the end-to-end process of event broadcasting, from pre-event planning to post-event analysis, ensuring smooth execution and high-quality delivery.

• Collaborate with production, technical, and creative teams to develop broadcast formats that enhance the viewer experience.

• Oversee coordination of broadcast equipment, personnel, and logistics, ensuring timely and efficient deployment.

• Stay abreast of industry trends and emerging technologies, proactively introducing innovative solutions that improve the broadcast experience for both live audiences and remote viewers.

• Evaluate new broadcast tools, software, and platforms to enhance broadcast efficiency and creativity.

• Promote best practices in live event broadcasting, ensuring continuous improvement and adherence to industry standards.

Leadership & Stakeholder Management

• Oversee resource allocation, including personnel, equipment, and technical support, to maximize efficiency and output.

• Lead and mentor a team of broadcast professionals, providing guidance on technical execution, best practices, and innovation.

• Build and maintain strong relationships with key broadcast vendors, freelancers, and industry partners.

• Collaborate with event producers, directors, and other stakeholders to optimize broadcast content and delivery.

• Ensure the highest standards of broadcast quality, troubleshooting and resolving technical issues quickly and efficiently during live events.

• Implement processes for post-event analysis and feedback to continually refine strategies and improve future broadcasts.

Qualifications

• Experience: 10+ years' experience in B2B integrated marketing or campaign program management

• Leadership: Experience working with global teams and external partners, with a proven ability to build collaborative relationships

• Innovation & Design: Knowledge of digital marketing (SEO, SEM, paid media, etc.) trends and tools; ability to bring in new ideas and best practices

• Attention to Detail: An impeccable eye for detail and an unwavering commitment to executing flawless events.

• Communication Skills: Exceptional communication, negotiation, and interpersonal skills, with the ability to engage with executives, stakeholders, and vendors at all levels.

• Organizational Skills: Highly organized with the ability to manage multiple priorities and navigate complex logistics while maintaining focus on quality and timelines.

• Metrics-Driven: A passion for metrics and data to influence decisions; experience using reporting/dashboard tool

• Travel: Flexibility to travel as required for event execution

• Experience with Marketing Automation

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $159,400 - $279,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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