Design Your Future at PVH
Director, Employer Branding Communications
POSITION SUMMARY:
The Director of Employer Branding and Communications plays a crucial role in crafting and promoting the company’s reputation as an employer of choice. This leader is responsible for developing and driving innovative global employer branding strategies that enhance the organization’s appeal to prospective candidates while reinforcing engagement with current employees.
In this role, you will help PVH to maintain a competitive advantage in recruitment by crafting and developing programs to elevate our career platforms, technology and channels, coordinating cross-business collaboration, and driving communications and marketing campaigns that enable PVH to attract & engage the best talent.
The ideal candidate will have experience in employer branding and/or talent acquisition, leading and influencing teams, with proven ability to build and manage relationships, balance day-to-day execution with long-term strategy creation and drive operational rigor.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Develop internal and external talent marketing strategy and plan, set measurable key performance indicators, and educate the business on key concepts.
- Coordinate regional and multichannel recruitment communications planning; develop integrated marketing campaigns which include social media and implementing programs and initiatives designed to elevate our employer brand on all platforms and channels.
- Define the best-in-class candidate experience and partner with global recruiting leads across all businesses and the Global Talent Acquisition team to bring that experience to life.
- Identify talent attraction challenges and research/recommend communications and outreach solutions and channels.
- Lead all employer branding channels, technology and platforms that includes running content strategy.
- Storytelling and content creation: Engage with internal leaders and employees and empower them to create stories, videos and other aspects to showcase work location, environment, team and role impact in collaboration with the PVH Communications team.
- Serve as lead Communications partner to Talent Acquisition.
- Ensure change management and proper rollout of recruitment marketing programs through detailed project management and communications.
- Research and determine the suitable metrics for measuring the productivity of our employment brand and communications.
- Monitor effective benchmarks for measuring the impact and reach of recruitment marketing and social media outreach programs and CRM tools.
- Leverage data and user research to track and evaluate brand performance and develop insight-based recommendations for action to deliver effective targeted campaigns and brand experiences.
QUALIFICATIONS & EXPERIENCE:
Experience: 8-10 years
Work schedule: Hybrid, in office 3x a week Tues, Wed, Thurs
Education: Bachelor’s degree or equivalent experience
Skills:
- Experience leading employment branding and communications on a global scale
- Proficiency in the general recruitment process and the ways that employer brand, social media and recruitment marketing can impact the candidate experience and recruitment campaign results.
- Strong communication skills and ability to champion and maintain collaborative relationships with teammates and business partners, including international teams.
- Tried experience partnering with employer branding partners (e.g. external vendors, platforms or branding organizations) such as LinkedIn, Glassdoor, Indeed
- Ability to apply metrics to demonstrate success in building /strengthening a company’s employer branding proposition.
- Able to synthesize and interpret data to tell compelling stories, ensure audience understanding and securing consensus.
- Excellent research skills- always on top of industry changes and trends.
- Proficiency with Microsoft Suite, including Excel and PowerPoint, Canva.
- Proficiency handling digital channels like: LinkedIn, Instagram, Facebook, Twitter, Glassdoor, Indeed, Business of Fashion to name a few.
- Experience with recruitment programming like Appcast
- Excellent written and verbal communicator with ability to listen, understand and account for different perspectives, and respond appropriately to varied audiences.
- Driven and proactive and team-oriented demeanor with proactive approach and strong work ethic.
- Comfortable working in a fast-paced, dynamic environment.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
Pay Range:$160,000 - $185,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
What We Do
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That’s the Power of PVH.
