Director of Email Channel Management

Description

AMBA is seeking a talented Director of Email Marketing to join our growing Marketing Team. We are looking for someone with detail-oriented skills who has knowledge of Email Marketing and thrives in an agile, team-oriented environment.

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
• Annual Bonus Program.
• Corporate 401 (k) matching.
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code.
• Hybrid work arrangement, working in the office Monday-Thursday and remotely on Fridays.

About the Role:

The Director Of Email Channel Management (Marketing) will lead the strategy and execution of revenue-generating email campaigns and automations using Salesforce Marketing Cloud. This role combines technical expertise, creative vision, and strategic leadership to drive customer engagement and business growth. The Director will manage a team of marketing professionals, collaborate with cross-functional teams, and utilize data-driven insights to optimize email performance and meet organizational goals.

The Day-to-Day:

• Email Marketing Strategy: Develop and execute comprehensive email marketing strategies to drive customer acquisition, retention, and revenue growth.
• Campaign Execution: Oversee the design, setup, and deployment of email campaigns and automated workflows in Salesforce Marketing Cloud, ensuring timeliness and accuracy.
• Team Leadership: Lead, mentor, and manage a team of email marketing specialists, fostering professional development and ensuring high performance.
• Collaboration: Partner with other marketing teams, including content, design and growth marketing, to align email marketing efforts with organizational goals.
• Tool Proficiency: Leverage various email marketing tools to enhance campaign effectiveness, such as A/B testing, dynamic content, and personalization.
• Analytics and Reporting: Monitor and analyze email performance metrics using Salesforce Marketing Cloud, Google Analytics, and other tools. Provide actionable insights and regular reports to stakeholders.
• Optimization: Use data-driven insights to optimize email deliverability, open rates, click-through rates, and conversion rates.
• Presentation Skills: Prepare and deliver presentations on email performance, strategies, and recommendations to executive leadership.
• Project Management: Manage email projects and campaigns for multiple clients simultaneously, ensuring deadlines and quality standards are met.
• Compliance and Standards: Ensure all email campaigns comply with legal standards (e.g., CAN-SPAM, GDPR) and industry best practices.
• Continuous Improvement: Stay updated on industry trends, emerging tools, and technologies to implement innovative email marketing solutions.
• Other Duties as assigned.

Requirements

• 4+ years of experience in a director role or equivalent.
• 2-3 years of experience in email channel management.
• Bachelor’s degree in design, marketing or other relevant fields.
• Proven experience in team management and motivation.
• Experience using SalesForce Marketing Cloud.
• Expertise in email and email platforms and software applications.
• Effective organization and project management skills as well as interpersonal.
• Lead team with understanding of larger company goals.
• Ability to provide expertise, adapt, be creative, and problem solve.
• Proficiency in data analysis in spreadsheet software for spreadsheet applications.

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.