The Role
Lead DTC ecommerce strategy for the company website on Shopify. Grow traffic and revenue through paid media, SEO, affiliates, influencers, email, SMS, and social. Improve conversion, merchandising, customer journey, retention, and lifecycle marketing. Partner with creative and marketing teams, run testing/optimization, analyze customer behavior and ecommerce performance, and strengthen direct customer relationships outside of marketplaces.
Summary Generated by Built In
Responsibilities
- Own and grow traffic and revenue across our Chefman-owned website
- Lead DTC ecommerce strategy across Shopify and related platforms
- Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels
- Improve website conversion, merchandising, customer journey, and retention
- Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content
- Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth
- Develop strategies to strengthen direct customer relationships outside of Amazon
- Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing
Qualifications
- 7+ years of ecommerce, DTC, or digital growth experience
- Strong Shopify and consumer brand experience
- Proven success driving website traffic, conversion, and online revenue growth
- Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
- Experience working cross-functionally with creative, marketing, and product teams
- Hands-on, entrepreneurial mindset with strong analytical skills
Salary Range (commensurate with experience)
$140,000—$190,000 USD
Skills Required
- 7+ years of ecommerce, DTC, or digital growth experience
- Strong Shopify and consumer brand experience
- Proven success driving website traffic, conversion, and online revenue growth
- Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
- Experience working cross-functionally with creative, marketing, and product teams
- Hands-on, entrepreneurial mindset with strong analytical skills
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The Company
What We Do
About Chefman & CHEF iQ Chefman is one of North America’s leading brands of small kitchen appliances. Our mission is to provide the world with innovative products that make everyday cooking a better experience. Our vision is to have every kitchen cooking with Chefman products. In 2020, we launched the CHEF iQ brand, an ecosystem of digitally connected kitchen appliances designed to streamline food preparation through guided cooking experiences. With this brand, we are seeking to redefine cooking as we know it, making great food effortless in an immersive digital experience
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