Director of Ecommerce

At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world. Work with high quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.

The Ecommerce team shapes the customer shopping experience on Everlane.com. The team leverages customer insights and ecommerce best practices to assure our customers find what they are looking for and understands why to shop Everlane. This role partners with many teams, such as Engineering, Data, Creative, Marketing, Merchandising and Product to create a site that best represents the Everlane brand and positioning, showcasing our beautifully designed and sustainable products, allowing customers to shop with confidence and wanting to share the world of Everlane. 

Consisting of Site Merchandisers, Content Coordinators and Product/UX improvements, the team continuously partners with each other and with cross-functional teams to bring Everlane’s brand to life digitally. Each individual on this team offers their own unique perspective and depth of expertise, resulting in a collaborative and results-driven work environment. 

As Director of Ecommerce, you will lead the strategy and operations of Everlane’s core digital experience. You will build online merchandising strategies to bring our product stories to life. You will leverage both data and the “art” of merchandising  to improve the overall customer experience on Everlane.com. Your role is highly collaborative. You will work with Creative, Marketing, and Product Merchandising teams to build content and product strategies to grow our online business. Your primary responsibilities includes optimizing our site performance and supporting our seasonal merchandise strategy. Planning seasonal shops based on assortment, updating the site to support both product and brand stories, and working with channel leads to elevate these stories and shops in user journeys. You will also work closely with the Product Management and Engineering teams in the ideation, testing and optimization of critical site features, as well as tools to better manage the site experience.  You will be responsible for assuring new user experience work seamlessly and drive higher engagement and conversion. This position is also critical in our transition of platforms to Shopify.   

The right candidate is a self-starter, has a proven track record in improving customer conversion and storytelling in e-commerce and is a natural team builder and collaborator.  This role combines big picture thinking and day-to-tactics. You love solving problems and quick wins, but also have the vision to build our future online presence. You love products and merchandising to show customers how and why to buy multiple things from Everlane.  You are consistently shopping and thinking about ways to improve the customer experience. 

Your day-to-day:

• Build and execute a site plan that includes product launches, marketing campaigns, seasonal & promotional events, and regular content updates
• Drive category growth across navigation, filters, search, seo, and paid marketing. 
• Collaborate with Merchandising team to develop a digital merchandising strategy to deliver on a commercial plan and product strategy by driving measurable improvements to category traffic, conversion rate and UPT.
• Balance the art of storytelling with the science of behavioral analytics to drive visitor engagement and conversion across all platforms
• Meaningfully contribute to team output by merchandising highly-visible collection and product listing pages across New Arrivals, Best Sellers, and Brand moments.
• Drive measurable improvements to site navigation, onsite search, SEO, product curation, on-site customer segmentation & personalization
• Lead a team tasked with all onsite product creation, working closely with the ecommerce production team in our LA creative studio
• Partner with Product Management to conceptualize and test new site features that improve the site experience and performance
• Partner with Product Management on Shopify platform transition. Lead Shopify platform and optimization performance and tool/feature expansion.
• Test user experiences, find and manage Product through bugs and improvements. 
• Partner with Creative, Brand Marketing and Merchandising teams to ensure the site communicates key messages, aligns with campaign creative, and highlights relevant merchandise
• Establish measurable Key Performance Indicators and actionable daily, weekly and monthly reporting. Review shopping funnel performance, category performance, content performance, etc.
• Manage, mentor and develop a high-performance team

We'd love to hear from you if you have:

• 10+ years of experience in e-commerce and site merchandising, preferably in fashion or beauty
• Analytical prowess, comfort with excel required (pivot tables, vlookup), Looker preferred
• Strong content planning and storytelling skills
• An entrepreneurial & resourceful approach with creative problem solving skills
• Ability to thrive in a fast paced environment and are comfortable with change
• Organizational skills, are timely and hold yourself to a high level of accuracy
• Managed and coached direct reports
• Platform migration and Shopify experience a plus

Fine Print:

California resident:  At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The compensation range for this role is $142,000-$180,000. This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. 

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