Director of Ecommerce, BioLite
Type: Full-time
Location: This is a hybrid remote/in-office role. (Midvale, UT) #LI-Hybrid
Reports to: Vice President of Ecommerce
Compensation: This role is compensated within BioLite's established salary framework and is based on experience, scope, and internal equity, consistent with similar roles at this level.
About this Role:
BioLite is hiring a Director of Ecommerce to lead profitable growth across our digital channels, with a major focus on Amazon and Shopify DTC. You'll own performance end-to-end, build clear insights from data, and partner with Marketing, Creative, Product, Operations, Finance, and Customer Experience. You'll also collaborate with the Goal Zero ecommerce and marketing team to share insights and support shared priorities.
You'll be a great fit if you're comfortable working through strategy and being a hands-on operator, comfortable moving between high-level planning and daily execution.
What You'll Do:
Oversee performance and profitability
- Lead weekly and monthly performance across Amazon and DTC, including the story behind the numbers
- Forecast, prioritize, and make tradeoffs that balance growth, margin, and customer experience
- Partner with the VP of Ecommerce on targets and investment decisions
Lead Amazon 1P/3P
- Amazon performance across Vendor Central and Seller Central, including content, promotions, pricing architecture, forecasting, and inventory health
- Improve retail readiness, conversion drivers, and launch execution
- Build clear plans that connect operational inputs to revenue and margin outcomes
Lead Amazon Ads/partner management
- Amazon Ads strategy and performance (directly or through an agency)
- Set measurable goals, monitor pacing, diagnose issues, and lead improvements
- Manage agencies and partners with clear expectations, measurement, and accountability
Lead Shopify DTC execution
- Shopify site performance including merchandising, landing pages, promotions/discounting, and conversion rate optimization
- Run disciplined testing (hypothesis, test plan, results, insights, iteration) to improve conversion and AOV
Build the analytics engine
- Deliver a weekly Measurement readout with risks, opportunities, and next actions
- Build models in Google Sheets/Excel (forecasting, margin, channel mix, inventory projections)
- Use AI tools to accelerate analysis, reporting, experimentation, and workflow automation
Collaboration
- Work with Creative and Brand to ensure assets and messaging are deployed across Amazon and DTC
- Partner with Operations on in-stocks, inventory planning, and launch readiness
- Coordinate with the Goal Zero ecommerce team to share best practices and support shared plans
What Success Looks Like:
- Amazon grows with a clear plan across 1P and 3P, and Ads performance is measurable and improving
- Shopify improves conversion, AOV, and profitability through testing and merchandising excellence
- Reporting is clean and insights translate into execution
- Revenue grows profitably while protecting healthy margins and brand quality
What You Bring:
- 7+ years of ecommerce experience with 3+ years performance in a senior role (Required)
- Deep, hands-on experience with Amazon 1P and 3P (Vendor Central + Seller Central)(Required)
- Strong experience with Amazon Ads and managing agencies/partners(Required)
- Deep, hands-on experience operating a Shopify storefront (merchandising, promos, CRO, and performance tracking)
- Advanced proficiency in Google Sheets/Excel (modeling, forecasting, analysis)
- Strong analytical judgment and ability to turn data into clear priorities and actions
- Practical, ongoing use of AI tools to improve speed and quality of execution
- GA4, Tag Manager, Looker/Data Studio, heatmaps, attribution, and journey analysis
- Consumer goods experience across varied price points and product launches
- Experience building operating rhythms and structure in a growth-stage environment
- You don't need to be an outdoor enthusiast to succeed here, but an appreciation for mission-driven consumer products and the environments and communities they serve can be helpful.
Benefits:
- Medical, dental, and vision with BioLite covering 90–100% of premiums (depending on plan), plus life and disability insurance
- 401(k) with employer match
- Paid time off including holidays, vacation, sick time, and family leave
- Bonus plan and stock option eligibility for full-time employees
- Adventure stipend (after two years) matched vacation and PTO aligned with our mission
- Employee referral program and generous product discounts
About BioLite + Goal Zero:
BioLite and Goal Zero have joined forces to power life, anywhere. Together, we create clean energy products for people living in energy poverty and for outdoor adventurers who want fuel-independent power and light. Our technology helps people cook, charge, and stay connected at home, on the road, or off the grid.
BioLite and Goal Zero are proud to be an equal opportunity employer. We're committed to building an inclusive workplace where everyone can do their best work.
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What We Do
ABOUT BIOLITE: BioLite designs, manufactures, and sells innovative consumer energy products for off-grid communities around the world. Based in Dumbo Brooklyn NY, BioLite’s team of talented engineers and business professionals work across two distinct business segments, Outdoor Markets which serves the energy needs of outdoor enthusiasts, primarily in North America, Europe, and Asia, and Emerging Markets which serves the energy needs of rural consumers in developing countries living in energy poverty in East Africa and India. Learn more at BioLiteEnergy.com Emerging Markets: Half the planet still cooks on indoor open wood fires and the toxic smoke they emit kills nearly 4 million people every year, twice as many as malaria. BioLite has developed an advanced, affordable, clean- burning stove that combines unprecedented emissions reductions with economically valuable electricity generation. The HomeStove™ is capable of reducing indoor smoke by more than 90% while cutting fuel use in half. By providing our largely off-grid customers with the ability to charge cell phones and LED lights, our stoves create economic incentive for purchase and continued use, ensuring sustainable delivery of our health and environmental benefits. Outdoor Markets: BioLite has quickly emerged as a leading innovator in the personal energy space. Whether camping in the backcountry or toughing it out during a power outage, our core technologies allow people to cook, charge, and light. Our portfolio now includes the flagship CampStove family products as well as award winning solar, battery, and lighting products for multiple settings. Our products are now sold in over 70 countries worldwide and are found in all major outdoor retailers, including REI, Lowes, Cabelas, Montbell, MEC, and Bass Pro Shops, among others. BioLiteEnergy.com https://www.bioliteenergy.com
