Key Responsibilities
Product Marketing Strategy & Leadership
- Collaborate with the Division Leader and Product Management to help shape the product roadmap, ensuring alignment with market opportunities and business goals.
- Support the product portfolio team by evaluating market trends, customer feedback, sales performance, and competitive positioning to ensure product marketing strategies remain relevant and responsive to the market.
Go-to-Market Ownership
- Develop and lead comprehensive go-to-market (GTM) strategies for new product introductions and major product updates.
- Coordinate launch activities across cross-functional teams, including Sales, Engineering, Brand Marketing, and eCommerce.
- Define and execute lifecycle marketing plans to drive product adoption, customer engagement, and long-term performance.
Positioning, Messaging & Enablement
- Craft compelling product positioning, value propositions, and messaging frameworks for target customer segments.
- Oversee the development of product-related content, including sales enablement tools, digital assets, videos, installation guides, and email campaigns.
- Train and equip internal teams and partners to effectively communicate product and brand value.
Market Intelligence & Performance Analysis
- Analyze the competitive landscape, customer insights, and market dynamics to inform strategic marketing decisions.
- Define and track KPIs related to product performance, campaign ROI, and customer acquisition.
- Leverage insights to optimize product positioning, pricing, promotional strategies, and future marketing efforts.
Matrix Responsibilities
- Lead cross-functional teams within a matrixed organization, partnering closely with Holley’s Marketing Center of Excellence.
- Ensure division marketing initiatives consistently align with established governance standards, brand expectations, and business priorities.
- Contribute to the continued development and effectiveness of the matrix organization.
Qualifications Required:
- Bachelor's degree in marketing, Business, or related field; MBA preferred.
- 8+ years of product marketing experience, ideally in the automotive aftermarket, performance products, or technical consumer goods.
- Demonstrated success in leading product strategy and launching high-impact marketing initiatives.
- Strong understanding of motorsports and powersports enthusiasts, automotive performance market, trends, and buyer personas.
- Strategic thinker with the ability to execute with excellence and speed.
- Excellent communication and leadership skills, with a track record of cross-functional collaboration.
- Data-driven mindset with fluency in analytics tools and performance tracking.
- Experience in Performance Media marketing in required
- Experience with platforms like HubSpot, Shopify, Google Analytics, and PIM/ERP systems a plus.
What Makes Holley a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage
- 401(k) with company match
- Access to Financial Advisors
- Paid time off and 9 paid holidays
- Education Assistance program
- Company-paid life and short-term disability insurance
- Employee discounts on Holley products, events, and partnerships
- Employee Assistance Program (EAP)
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.
Skills Required
- Bachelor’s degree in marketing, business, or a related field
- MBA
- 8+ years of product marketing experience
- Experience in automotive aftermarket, performance products, or technical consumer goods
- Demonstrated success leading product strategy and high-impact marketing initiatives
- Strong understanding of motorsports and powersports enthusiasts, automotive performance markets, trends, and buyer personas
- Strategic thinking and ability to execute with excellence and speed
- Excellent communication, leadership, and cross-functional collaboration skills
- Data-driven mindset with fluency in analytics tools and performance tracking
- Performance Media marketing experience
- Experience with HubSpot, Shopify, Google Analytics, and PIM or ERP systems
What We Do
Holley is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products for car and truck enthusiasts. Holley offers the largest portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and the personalization of their classic and modern cars. Holley has disrupted the performance aftermarket category by putting the enthusiast consumer first, developing innovative new products, and building a robust M&A process that has added meaningful scale and diversity to its platform.
