Director, Digital

Job Description:

Our Mission to Drive Business Performance through data-driven, personalized, and connected digital experiences. We deliver transformative outcomes by optimizing, creating, and analyzing across all digital platforms—ensuring our clients consistently meet their business goals in every market.

We specialize in both performance and brand campaigns, including CPA campaigns, leveraging direct display/video, programmatic, search, and social channels to deliver measurable results and long-term brand equity.

Roles & Responsibilities

• Lead and develop integrated digital strategies across paid, owned, and earned media, with a focus on performance, brand, and CPA campaigns

• Drive marketing initiatives that deliver measurable ROI, ROAS, brand lift, conversion growth, and customer engagement

• Collaborate with cross-functional teams to align digital efforts with broader business and brand objectives

• Monitor and optimize campaigns in real-time using data and analytics across all platforms

• Translate performance and brand insights into strategic recommendations for clients and internal teams

• Lead and nurture client relationships, acting as a strategic partner and trusted advisor

• Provide client education on digital best practices, emerging technologies, and performance opportunities

• Stay ahead of industry trends, tools, and technologies—bringing fresh thinking and innovation to both internal teams and clients

• Manage, mentor, and educate a team of digital strategists and performance marketers, fostering growth through ongoing training and development

• Build and maintain strong relationships with media and technology vendors, ensuring alignment, innovation, and value delivery

• Ensure proper tagging implementation, including floodlight tags, to support accurate tracking and measurement

• Apply attribution modelling techniques to evaluate channel performance and inform media investment decisions

• Deliver clear, compelling presentations that translate complex data into actionable insights for clients and internal stakeholders

Digital Tools & Platforms You’ll Use

• Analytics & Tagging: GA4, Adobe Analytics, Google Tag Manager, Floodlight Tags  

• Media Platforms:

• Search & Display: Google Ads, CM360  

• Social: Meta Ads Manager, TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, Reddit Ads  

• Programmatic: Prisma, DSPs (e.g., The Trade Desk, DV360)  

• Reporting & Visualization: Looker Studio, Tableau, Power BI  

• Project Management (Optional) : Asana, Monday.com, Jira  

Qualifications

• 7–8 years of experience in digital strategy, performance marketing, or digital media leadership  

• Proven success driving results across performance, brand, and CPA campaigns, including direct display/video, programmatic, search, and social  

• Strong strategic thinking with the ability to connect digital tactics to business and brand outcomes  

• Deep understanding of tagging infrastructure, floodlight implementation, attribution modelling, ROI, and ROAS  

• Excellent communication and presentation skills you turn data into compelling stories that influence decision-making  

• Demonstrated ability to manage, mentor, and educate teams, fostering a culture of growth and excellence  

• Proven experience in vendor relationship management, ensuring strategic alignment and innovation  

• Experience working across industries and adapting strategies to different customer journeys  

Additional information

The salary range for this position is $105k-$115k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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