Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Director of Digital Transformation
Direct Manager Title: Head of Unlock Health Digital Transformation
Location: Open to remote or Hybrid (Nashville, TN or Chicago, IL). Must be based in the United States.
The Role
Unlock Health Digital Transformation is building a best-in-class team to help healthcare organizations realize the full value of their digital investments. As the first hire in this newly established unit, the Director of Digital Transformation will play a foundational role in shaping our future, serving as a senior consultant, strategist, and execution partner to both internal teams and clients.
What You’ll Do
- Lead Digital Transformation Engagements
- Serve as strategic advisor to CMOs, CSOs and marketing leaders within complex health systems to develop and deliver enterprise digital roadmaps, maturity models, and transformation plans
- Create and operationalize playbooks for transformation (e.g., strategic planning workshops, CRM advisory services, marketing operations redesign, marketing attribution development, etc.)
- Facilitate stakeholder interviews, workshops, and discovery sessions and ensure that all project milestones and goals are delivered on time, on budget, and within margin targets
- Build Unlock Health Digital Transformation IP
- Help productize consulting offerings, including frameworks, assessments, and reusable assets in conjunction with the Head of Digital Transformation
- Collaborate with Analytics, Media, MarTech, and Creative teams to align cross-functional capabilities
- Segment clients along the "sophistication spectrum" to develop, pilot and scale new digital transformation capabilities
- Act as a Thought Leader & Internal Partner
- Support business development efforts by participating in high-stakes pitches and client conversations
- Mentor junior team members as the team scales
- Evangelize a repeatable model for transformation that blends brand and performance marketing, data, and tech
- Contribute to internal knowledge sharing and upskilling across Account and Delivery teams
Ideal Qualifications
- 7+ years of experience in healthcare marketing, digital strategy, or transformation consulting
- Blend of client-side and vendor-side experience, ideally including time at both a healthcare organization and an agency or healthcare technology company
- Deep understanding of healthcare consumerism, MarTech ecosystems, CRM platforms, and data strategy
- Proven success designing and leading complex transformation engagements or large-scale digital initiatives
- Experience interfacing with senior executive stakeholders and facilitating cross-functional alignment
- Familiarity with enterprise CRM systems, including Epic and Salesforce, required
- Familiarity with systems like Adobe or enterprise marketing/analytics stacks a plus
- Comfortable with ambiguity, driven by impact, and excited to build a new practice from the ground up
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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What We Do
Unlock Health is a technology and services growth platform that connects the dots across managed care and marketing to help healthcare providers solve today's urgent growth needs while building sustainable performance for the future.
Health systems have spent decades limited by the walls separating patient acquisition campaigns, payor contracts, pricing strategy, and the necessary data and technology required to analyze supply/demand, understand markets, and prove ROI. By breaking down those barriers — and delivering the right mix of consulting, services, and tech enablement to fill the gaps — Unlock Health will enable a massive leap forward in growth and performance.
We have brought together the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek with industry innovators, Eruptr and DECODE to deliver sustainable growth and CFO-defensible ROI.
We are unlocking the potential that exists within providers to increase revenue, manage costs, and create healthier communities. Together, we're taking the guesswork out of growth
