The CW is both a top broadcast TV network in the U.S. and a fast-growing, ad-supported streaming service. With a network that reaches 100% of U.S. television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW’s primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and 25%-owned by Warner Bros. and CBS.
The Job:
As Director of Digital Research and Insights, you will collaborate with the Merchandising, Product, and Marketing Teams to drive holistic digital research and insights for The CW App. The main responsibility of this role is to understand The CW’s audience and their engagement with the brand across all our digital touchpoints and leverage internal Streaming data to optimize how we engage with our users & expand our audience.
The Daily:
Business Insights
Serve as in-house PowerBI and analytics lead to manage and track digital analytics, performance and status.
Ability to distill large amounts of data from various sources and provide clear storytelling analysis to internal stakeholders.
Provide regular and ad-hoc analytics reports with a focus in streaming and device behavior.
Build out insights roadmap leveraging Power Bl, mParticle, Branch, Conviva, Braze etc. under direction from CW Digital management team.
Define measurement criteria & create executive-level dashboards that provides actionable insights.
Work collaboratively with digital team members to develop reports that outline highlights and weekly status of the digital business.
Work on product strategy presentations for CW senior leadership.
Product / UX Insights
Strong understanding of audience & UX behavior reporting via GA4, Looker, TiVo Insights & Conviva Eco.
Strong understanding of A/B testing methodologies and tools such as (Optimizly, Adobe Target, etc...)
Create & audit data-schema for the App and collaborate with app development team to determine coding and triggers for data collection based on internal requests for data.
Create UX based reporting in Looker & PBI to support Merchandising teams Roadmap.
Create and monitor video trend and analysis reporting to insure video stability and uptime.
Provide guidance on creative/ merchandising changes to the App Experience or Marketing Campaigns via Braze.
Create and Expand Audience Cohorts to align with CW branding and app content.
Collaborate with Product Team to create Audience Lifecycle models to measure & improve user journeys across a connected marketing ecosystem.
Digital Marketing
Collaborate with internal stakeholders on ad-hoc reporting requests involving Marketing & Streaming Insights for PR related or Sales deck Statements.
The Essentials:
Minimum 5+ years experience with digital research and analysis
BA/BS degree in related field preferred.
Strong understanding of digital entertainment landscape.
Ability to distill data and package it in a clear way for stakeholders at different levels of the organization.
Strong understanding of analytic tools/software for Streaming – GA4, PowerBI, Looker, Conviva Video & ECO, Tivo Insights/ Engagement, mParticle.
Comfortable with multiple social and marketing analytics tools – ListenFirst, Sprout, Neilsen Social, Google Ads, Braze, Branch.
Familiar with using project management tools to collaborate with internal and external partners – JIRA, Confluence, Asana, Airtable.
Strong computer literacy, including Microsoft Windows, Mac OS, MS Office, Outlook, Google Docs, etc.
The Compensation
100k – 110K/yr commensurate with experience and skill levels.
The CW will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
