Director, Digital Marketing

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and AI software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate. We are now also at the forefront of AI disruption, providing data via our enterprise semantic layer to AI agents, tools, and platforms.

But that's not all. Strategy is also leading a groundbreaking shift in digital assets, adopting bitcoin as our primary treasury reserve asset in 2020. Since then, we have issued innovative bitcoin-backed securities and have been the leader in bitcoin treasury companies. This visionary move has helped us build a fortress balance sheet, and is solidifying our position as a forward-thinking, innovative force in the market.

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

The Role: Strategy is seeking a Director of Digital Marketing to architect and execute the company's digital demand generation and brand engagement strategy. This role will play a pivotal part in driving double-digit sales growth, accelerating new logo acquisition, and elevating brand presence in the market. Based at Headquarters, this position reports to the CPO, and partners cross-functionally with Product Marketing, Field Marketing, Business Development, Sales Leadership, and the CXO team to deliver high-quality lead flow from initial awareness to sales conversion.

Location: This position is headquartered in Tysons Corner, VA and requires employees to work onsite at HQ a minimum of four days per week.

Key Responsibilities:

• Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.

• Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.

• Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.

• Data-Driven Decision Making: Leverage data and analytics to maximize campaign performance and continually iterate and improve performance over time.

• Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.

Qualifications:

• Experience creating and executing novel, out of the box, digital marketing initiatives at B2B start-ups or new product categories at more established companies.

• 5+ years of progressive experience in digital marketing leadership, driving B2B or B2C demand generation with a proven track record of measurable results.

• Deep expertise in full-funnel digital marketing strategies, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns.

• Analytical acumen; demonstrable experience using data to optimize strategy, allocation, and execution for maximum impact.

• Experience managing budgets and delivering accountable ROI across complex marketing programs.

• Entrepreneurial spirit, agile mindset, and a passion for driving innovation and continuous improvement.

Additional Information

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.

Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process.  If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected].

Visit Strategy’s Careers page for additional information.