Director, Digital Marketing

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Position Overview:
Navico Group, a division of Brunswick Corporation, is seeking a bold and visionary leader to shape the future of Digital Marketing across the globe. As Director, Digital Marketing, you will execute a successful digital marketing strategy across brands, with the knowledge to prioritize execution based on business impact —you’ll be at the helm of a core pillar of Navico Group’s Marketing success.

Your leadership will directly shape how we reach our customers and influence purchasing decisions across the customer journey. And as part of Brunswick’s global network of industry-leading brands, you’ll be positioned for career growth, with opportunities to expand your influence across functions, regions, and business units.

If you’re a strategic thinker, a collaborative problem-solver, and a passionate leader ready to make waves in a global organization—this is your moment.

Essential Functions:

• Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.

• Develop and drive execution of the strategic digital roadmap, integrating brand marketing priorities aligned with the digital product management team.

• Facilitate and nurture resilient, productive cross-functional relationships with Marketing COEs, IT, Sales, Category, and other functions to enhance impact of Marketing.

• Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions in digital marketing and omnichannel experience.

• Partner and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise.

• Liaise with Marketing teams across Navico Group brand portfolio, Brunswick Boat Group, Mercury, Business Acceleration, and dealer base as necessary in pursuit of win-win Marketing solutions.

• Define needs, socialize, and maintain comprehensive editorial & activation calendar for websites, in partnership with brand marketing leaders.

• Lead and manage change initiatives to ensure smooth transitions and adoption of Enterprise processes, systems, and technologies within the organization.

• Support the implementation of user-centric campaigns – seasonal, topical, or triggered – across online and engagement channels, including insight articulation, audience segmentation and automation, deployment, optimization, and post-campaign assessment.

• Enhance DTC strategy by strengthening our network of eCommerce partners and channels, fostering collaborative growth and maximizing shared opportunities.

Required Qualifications

• Bachelor’s degree in marketing, Digital Marketing, Business, Technology or related field required.

• 10 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.

• Three or more years professional experience with direct accountability for digital marketing activities such as website product management, performance marketing, and/or eCommerce. Three or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).

• Cross-functional collaboration and ability to motivate performance through influence.

• Diplomatically assertive, able to persuade while building trust and confidence.

• Legacy of accomplishment working with people at all levels to deliver business results.

• Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes. Ability to meet deadlines and handle multiple priorities

Preferred Qualifications

• Collaborator – track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization

• Champion of change management – demonstrated leadership of both internal and external stakeholders through change and transition by leading through their own behaviors

• Trustworthy – builds trust through the environment they create with cross-functional teams & stakeholders

• Strategic mindset – operates with a holistic view of business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities

The anticipated pay range for this position is $129,500 – $219,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards! 

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

For more information about EEO laws, - click here

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