Director of Digital Marketing

DIRECTOR OF DIGITAL MARKETING

ABOUT JANJI 

We make high-performance apparel built to transport runners farther.

ABOUT THE OPPORTUNITY 

Janji is seeking a strategic, data-driven, and brand-focused Director of Digital Marketing to lead our digital strategy and drive sustainable growth. 

IN THIS ROLE, YOU’LL MAINLY BE RESPONSIBLE FOR… 

DIGITAL STRATEGY 

• Develop and lead the implementation of a growth marketing strategy aligned with Janji’s brand mission and business goals.
• Set overarching KPIs for digital objectives like traffic, conversion, AOV, digital sales, CAC and contribution margin. 
• Identify areas of new investment to continually scale new customer acquisition (recent examples at Janji include podcast sponsorship and direct mail).

TEAM AND PEOPLE MANAGEMENT

• Manage a small team of direct reports and external agencies to execute growth strategy.
• Work cross-functionally with the creative team, briefing creative assets, tracking performance, and creating a continual feedback loop to improve advertising assets over time.
• Collaborate with the finance team to align digital strategy with the larger financial picture. 

PERFORMANCE MARKETING

• Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact. 
• Manage and optimize paid media campaigns across platforms (Google, Meta, TikTok, etc.) to maximize efficiency and performance.
• Partner with agencies and internal teams to innovate, test, and scale new marketing tactics.
• Track, measure, and report digital analytics to the Janji team, distilling actionable insights.

WEBSITE CONVERSION RATE OPTIMIZATION

• Develop a roadmap to optimize Janji.com for AOV and conversion rate growth. 
• Partner with development team and external agencies to prioritize high-impact website features and updates to drive growth.
• Use heatmap, user behavior, and site analytics to identify areas of opportunity across the website. 

WHO YOU ARE, AND WHAT YOU’VE DONE 

• 5+ years in growth marketing, digital marketing, or performance marketing with a proven track record of driving growth in a player-coach role. 
• 2-3+ years of team management, including agency and/or freelance.
• Proven track record of scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
• Experience managing 6+ figure paid media budgets.
• Experience building and managing paid media platforms such as Meta Ads, Google Ads – hands-on experience preferred, not just managing an agency.
• Advanced understanding of direct response metrics with deep understanding of KPIs such as ROAS, CAC, LTV, and more. 
• Passionate about digital media, staying on top of trends and the latest tech and platform developments. 

PLUS, EXTRA KUDOS IF YOU’VE GOT

• A love for running and/or the outdoors