Job Description
General Summary:
The Associate Director, Digital Marketing HCP will be responsible for developing and executing digital marketing strategies to enhance the engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit. This role will focus on creating and implementing omnichannel communication journeys, non-personal promotion (NPP) execution, and leveraging search and AI strategies. The Associate Director will also serve as the Legal and Regulatory HCP Digital lead, ensuring alignment with regulatory and compliance standards.
Key Duties and Responsibilities:
- Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys, to reach and engage HCPs effectively
- Lead the execution of non-personal promotion (NPP) initiatives, including CRM, automated engagement tactics, banner ads, and website content
- Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization
- Collaborate with cross-functional teams, including marketing, IT, analytics, insights, and compliance, to ensure seamless execution of digital marketing initiatives
- Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next-best-action strategies
- Stay updated on industry trends and best practices in digital marketing, HCP engagement, and regulatory compliance
- Serve as the Legal and Regulatory Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards.
Knowledge and Skills:
- Strong understanding of digital marketing strategies, including content creation, omnichannel communication, and non-personal promotion (NPP) execution
- Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
- Proficiency in search and AI strategies for digital marketing
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously
- Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Knowledge of regulatory and compliance standards in the pharmaceutical industry
Education and Experience:
- Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred
- Minimum of 7 years of experience in digital marketing, with a focus on HCP engagement in the pharmaceutical or healthcare industry
- Proven track record of developing and executing successful digital marketing strategies and campaigns
Pay Range:
$162,800 - $244,200Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 7 years of experience in digital marketing, with a focus on HCP engagement
- Strong analytical skills and project management capabilities
- Proficiency in using AI and predictive analytics in marketing strategies
Vertex Pharmaceuticals Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vertex Pharmaceuticals and has not been reviewed or approved by Vertex Pharmaceuticals.
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Parental & Family Support — Policies provide 12 weeks of 100% paid bonding leave for all U.S. parents with additional fully paid time for birth parents. Family-forming supports include adoption and surrogacy assistance, fertility options like IVF and egg cryopreservation, breast‑milk shipping, subsidized childcare, backup care, and a DCFSA match.
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Leave & Time Off Breadth — Time off includes roughly four weeks of vacation, 13 holidays, sick time, and two companywide shutdowns (summer and year‑end). Some roles also include flexible or unlimited time off and paid volunteer time.
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Retirement Support — Programs include a 401(k) plan with employer contributions and an employee stock purchase plan. Filings describe employer contributions occurring in company stock, supporting long‑term ownership.
Vertex Pharmaceuticals Insights
What We Do
Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious and life-threatening diseases. We discovered and developed the first medicines to treat the underlying cause of cystic fibrosis (CF), a rare, life-threatening genetic disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases. Founded in 1989 in Cambridge, Massachusetts, our corporate headquarters is now located in Boston’s Innovation District, and our international headquarters is in London, United Kingdom. We currently employ approximately 3,500 people in the United States, Europe, Canada, Australia and Latin America with nearly two-thirds of our staff dedicated to research and development. Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. Our research and medicines have also received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the French Prix Galien and the British Pharmacological Society awards.
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