Director of Digital Marketing Services

Posted 2 Days Ago
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Vancouver, WA, USA
In-Office
Senior level
Gaming • Appliances
The Role
Leads the digital marketing department and sets the strategic roadmap for member-facing services and products. Oversees digital campaigns, analytics, marketing automation, websites, paid media, social media, content strategy, testing, budgets, P&L, revenue growth, utilization, and retention. Manages four managers and a team of more than 10 digital marketing professionals while partnering cross-functionally to generate leads for audiology and ENT practices.
Summary Generated by Built In

Director of Digital Marketing Services

Why Work for Audigy?
Audigy has been named one of The Oregonian’s 2025 Top Workplaces — a recognition that reflects our people-first culture and our shared drive to do meaningful, impactful work every day.

At Audigy, everyone contributes to a bigger mission: helping our members and their teams achieve their personal, professional, and financial goals through business success. We’re passionate about unlocking potential — in our members, in their teams, and in ourselves. Our success is built on empowering others to grow, thrive, and reach new heights. That’s why we’re committed to being an employer of choice — a place where you can do great work with great people and make a real difference.

Culture
We’re looking for someone who’s not just willing but excited to be part of a professional, people-first culture. As a member of the Marketing Shared Services team, you’ll embody the values we hold high: teamwork, resilience, and strategic thinking. You take pride in delivering exceptional work, love collaborating with others, and believe that when one of us wins, we all win. At Audigy, whether we’re celebrating success or learning from challenges, we do it together.

If you’re ready to join a Top Workplace that’s making a real impact and changing lives — we’d love to meet you. Apply today!

Compensation & Benefits
We’re proud to offer a comprehensive package designed to support your personal, professional, and financial goals:

  • Competitive Pay: Salary dependent on experience, plus a $125 monthly cell phone allowance and a performance-based incentive plan

  • Health & Wellness: Robust medical, dental, and vision coverage, plus a free membership to Cascade Athletic Club

  • Financial Security: 401(k) with a generous company match

  • Work-Life Balance: Generous PTO and paid company holidays

  • Life & Family Benefits: Paid parental and family leave, daycare Flexible Spending Account, and a hearing instrument benefit

  • Professional Growth: Education reimbursement to support ongoing learning

  • And more ways we invest in you: Additional perks and programs designed to support your well-being and success

This is a hybrid position that requires regular in-office work. Candidates must reside in the greater Vancouver–Portland metropolitan area.

POSITION SUMMARY:

The Director of Digital Marketing Services leads a team of digital marketers in building, scaling, and optimizing digital marketing campaigns on behalf of our members. This person will be responsible for setting a strategic road map of Audigy’s member-facing digital services and products and leading the team that will deliver on that road map. Reporting to the Vice President of Marketing and operating cross-functionally with our member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our members’ digital marketing services and products in patient-focused hearing healthcare. The ideal candidate has a blend of skills in team leadership, data analysis, and process development, with a strong technical background in digital marketing execution.

KEY RESPONSIBILITIES & PERFORMANCE OBJECTIVES:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Strong member-focused advocate and empathetic patient-centered orientation

  • Lead the integration of digital services and analytics into all aspects of our members’ local market strategies

  • Foster a team culture of continuous process improvement and innovation

  • Increase flow (prospects/leads) for our members’ audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social media

  • Collaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls to action, etc.

  • Maintain a department-level P&L and budget with multiple service lines

  • Oversee revenue, utilization growth, and retention in our digital marketing services and products

  • Oversee the creation and implementation of content strategies for our digital marketing campaigns

  • Responsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, account managers, and paid media experts

  • Direct management of four managers and oversight of four distinct areas of the digital marketing department

WHAT YOU BRING:

Preferred Experience

  • Experience developing, managing, and selling digital marketing services required

  • Demonstrable experience in designing and implementing successful national- and local-level digital marketing campaigns required

  • Highly analytical with strong process-building and results-focused outlook

  • Strong understanding of how all current digital marketing channels function

  • Experience with marketing analytics and marketing attribution modeling

  • Solid knowledge of online marketing tools and best practices

  • Hands-on experience with SEO/SEM, Google Analytics, and CRM software

  • Understanding of web design and software-development processes

  • Excellent analytical and project-management skills

  • Strong team management and communication (written and verbal) skills

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical-thinking and problem-solving skills

  • Alignment with our core values that include partnership, leadership, and commitment

  • Strong time-management skills

  • Strong interpersonal and communication skills

  • A minimum of 5 years of experience leading digital marketing teams, including people management

Preferred Education

  • Bachelor’s degree in marketing, business, digital technologies, or relevant field

WORKING ENVIRONMENT:

  • Work in office is required, with occasional hybrid work permitted based on business needs

  • Occasional national travel required

  • This is a full-time role Monday through Friday, 8:00 AM to 5:00 PM

  • This salaried role may require occasional flexibility outside of standard business hours to support team and business priorities

PHYSICAL DEMANDS:

  • This position will spend long hours sitting and using office equipment and computers, which can cause muscle strain

  • This position will also have to do some lifting of supplies and materials from time to time

  • This position may require standing for long periods of time

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, hybrid schedule, and activities may change at any time with or without notice.

Equal Opportunity Employer

Audigy helps its members and their teams realize and achieve their personal, professional, and financial goals through the success of the business. We deliver impact for our teams, our members, and their patients through partnership, leadership, and commitment. Audigy is part of GN Hearing, which operates in more than 90 countries across the world. GN Hearing is an equal opportunity/affirmative action employer committed to cultural diversity in the workplace. GN Hearing openly supports and is fully committed to the recruitment, training, and promotion of all individuals, without regard to race, color, creed, religion, national origin, ancestry, sexual orientation, disability, age, gender, maternity, marital status, status with regard to public assistance, or any other classification protected by state, federal, or local law or ordinance. Founded in 1869, GN Group has more than 6,000 employees. View The EEO Is the Law poster and its supplement.

Disability Accommodation

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email [email protected]. This email is provided for the purpose of supporting applicants who have a disability that prevents them from being able to apply online. Only emails received for this purpose will be returned. Emails left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

#LI-Audigy

Skills Required

  • Experience developing, managing, and selling digital marketing services
  • Experience designing and implementing successful national- and local-level digital marketing campaigns
  • Strong analytical, process-building, and results-focused skills
  • Strong understanding of current digital marketing channels
  • Experience with marketing analytics and attribution modeling
  • Knowledge of online marketing tools and best practices
  • Hands-on experience with SEO, SEM, Google Analytics, and CRM software
  • Understanding of web design and software-development processes
  • Excellent analytical and project-management skills
  • Strong team management and written and verbal communication skills
  • Critical-thinking and problem-solving skills
  • Strong time-management and interpersonal skills
  • Minimum five years of experience leading digital marketing teams, including people management
  • Bachelor's degree in marketing, business, digital technologies, or a relevant field

GN Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GN Group and has not been reviewed or approved by GN Group.

  • Fair & Transparent Compensation Pay is considered fair to good in many roles, with salaried positions often called out as strong relative to expectations.
  • Healthcare Strength Medical, dental, vision, life, and disability coverage are described as comprehensive with generous employer contributions in several regions.
  • Retirement Support Pension schemes, particularly in Denmark with partners like Velliv, are highlighted as competitive and integral to total rewards.

GN Group Insights

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The Company
HQ: Istanbul
6,649 Employees

What We Do

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts. GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them. We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,500 people and is listed on Nasdaq Copenhagen (GN.CO). Visit our homepage GN.com and connect with us on LinkedIn, Facebook, and Twitter.

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