Director, Digital Marketing and Loyalty Strategy and Execution

Salary Range

$120,500-$159,670

Position OverviewThe Director, Digital Marketing and Loyalty Strategy and Execution is responsible for developing and executing strategies that drive customer engagement, personalization, and monetization through digital marketing, loyalty programs, and retail media networks (RMN). The Director, Digital Marketing Strategy drives competitive advantage for owned, franchised, and independent supermarket retailers, leveraging data-driven insights, strategic partnerships, and innovative solutions to enhance shopper experiences and maximize revenue opportunities. The leader will be accountable for increased revenue from retail media, shopper marketing, and date monetization partnerships, growth in customer loyalty program participation and engagement, improved digital marketing performance metrics (e.g., ROI, customer acquisition, retention, successful implementation of loyalty and personalization roadmap initiatives, and increased participation and retention of retailers in the company's digital marketing loyalty, and retail media programs.

Job Description

Description

• Develop and oversee the execution of digital marketing services for owned, franchised, and independent retailers. Drive digital engagement by optimizing paid, owned, and earned media strategies.
• Define and implement loyalty and personalization strategies tailored to different retailer formats and strategies. Manage and enhance loyalty analytics to drive shopper engagement and retention. Oversee loyalty roadmap development, including feature enhancements, integrations, and innovations. Partner with internal IT department and technology vendors to evolve loyalty platforms and ensure seamless customer experiences.
• Lead the strategy, implementation, and growth of the Retail Media Network (RMN), ensuring alignment with supplier and retailer goals. Establish and maintain partnerships with RMN platform providers and advertising technology partners.
• Manage relationships with retailers, external technology partners, vendors, and consultants. Stay ahead of industry trends in digital marketing, loyalty, personalization, retail media, recommending innovations that align with business objectives, fostering a culture of innovation and continuous improvement.
• Work cross-functionally with independent merchandising team to develop and execute shopper marketing programs that drive profitable sales for retailers and access incremental CPG support and funding.
• Develop and execute data monetization strategies through partnerships with suppliers, advertisers, and external stakeholders. Leverage first-party and third-party data to drive personalization, targeting, and revenue generation. Ensure compliance with data governance and privacy regulations while maximizing data utilization.
• Travel Required: Yes, up to 25% of time, as needed

Environment

• Office : Office Temperature (65F to 75F)

Skills

• Specialized Knowledge : Strong working knowledge in customer data and loyalty programs. Strong working knowledge of retail media networks. Expertise in digital marketing and related vendors, platforms and analytical concepts
• Special Skills : Strong leadership and team management skills. Ability to communicate complex data insights in a clear and actionable manner. Strategic mindset with problem-solving capabilities.

Years Of Experience

• 10-15 : 8+ years of experience in digital marketing, loyalty programs, retail media, or a related field. 3+ years in prior leadership roles

QualificationsBachelor's Degree - Business, Bachelor's Degree - Marketing, Master's Degree - Marketing

Shift1st Shift (United States of America)CompanyC&S Wholesale Grocers, LLC

About Our Company

C&S Wholesale Grocers, LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast. We are an engaged corporate citizen, supporting causes that positively impact our communities.
Working Safely is a Condition of Employment at C&S Wholesale Grocers, LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans’ Readjustment Assistance Act.