WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Overview:
We are looking for a strategic and results-oriented Director of FP&A – Digital & Technology to lead financial planning and decision support across our high-growth digital business and core technology investments. This individual will partner closely with senior leaders across Digital Marketing, Product, IT, and Digital Operations to drive clarity, rigor, and impact across digital channels and tech initiatives. This is a unique opportunity to impact the future of a rapidly growing brand that’s redefining wellness. As Director, you’ll be at the heart of our financial strategy — driving focus and execution at scale while translating financial insights into actionable business strategies.
Key Responsibilities:
- Lead all financial planning, budgeting, and forecasting activities for Alo’s digital channels and enterprise technology functions.
- Serve as the lead finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams—guiding strategic investment decisions to drive growth and optimize bottom line
- Own consolidated digital P&L, including tracking of tech-related capex and opex
- Partner with CRM team to evaluate the financial impact of lifecycle marketing initiatives and conversion-driving campaigns
- Collaborate with Web Merchandising on product mix optimization and site strategy
- Develop investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology initiatives
- Build and lead a high-performing team, fostering a collaborative and high-accountability environment
- Prepare management materials and lead monthly reporting for digital and technology
- Drive automation and systematization of reporting tools, partnering with Accounting, Data, and BI to ensure consistency and accuracy
Qualifications:
- Bachelor’s degree in Finance, Economics, Accounting, or related field; MBA or CPA preferred
- 10-15 years of progressive experience in FP&A, including 3+ years supporting digital and/or technology functions in a CPG, retail, or DTC environment
- Strong grasp of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate) and understanding of technology cost structure (capitalized development)
- Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance
- Proven ability to lead teams and influence cross-functional stakeholders at all levels
- High proficiency in Excel and financial modeling; familiarity with ERP system (SAS, NetSuite, etc.)
- Passion for innovation, performance, and scaling best-in-class consumer experiences
Compensation:
The base salary range for this position is $175,000-$225,000 per year. Actual salaries will vary based on factors such as location, experience, and performance. Other rewards may include performance bonuses, long-term incentives, a PTO policy, and a variety of progressive benefits.
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Top Skills
What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
