Director, Digital Experience

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

Essential Duties and Responsibilities

• Lead the end to end digital experience across web, app, and email to grow traffic, engagement, conversion, and loyalty. Create an audience centric content strategy and activation plan, orchestrate consumer journeys and messaging cadence, and drive a phased “crawl walk run” roadmap for continuous experience optimization

• Oversee the transition to a headless, composable ecommerce stack and ultimately consolidate disparate brand/sites into a coherent, scalable experience. Build and lead a high performing team and partner ecosystem to deliver measurable business impact

• Define the consumer journey architecture for priority segments; map funnel stage intents, key touchpoints, and emotional/behavioral signals; prioritize journey gaps and testable hypotheses

• Establish frequency and content maps by audience and lifecycle; implement send cadence guardrails and deduplication logic across email/app push to minimize list fatigue and improve deliverability/ROI

• Implement an audience framework (personas/micro segments) leveraging first /zero party data to drive message relevance and channel orchestration

• Develop and govern an omnichannel content strategy & activation plan spanning web, app, email—unifying messaging, voice, and timing while adapting to context per channel

• Optimize brand storytelling and conversion on CG websites by applying research backed UX/CRO best practices (e.g., content hierarchy, trust/benefit proof, friction removal), with an evidence first testing backlog

• Publish a “crawl walk run” roadmap that sequences foundational data/technology, MVP journeys, and scaled personalization—tying phases to KPIs and business value

• Lead an RFP (internal or external) to transition to headless/composable ecommerce, evaluating CMS/commerce, DAM, search, experimentation, and CDP; recommend vendor mix, TCO, and change plan

• Plan and execute website consolidation from disparate properties to an integrated, brand coherent, SEO sound information architecture that preserves equity and improves CX

• Institute journey analytics and experimentation (A/B and multivariate) across surfaces; set governance for metrics (e.g., conversion rate, CLV, CAC payback, NPS/CSAT) and publish insight cadences.

• Ensure content operations excellence (workflows, localization, approvals, accessibility, and answer engine/SEO readiness) with SLAs for publishing and experimentation velocity

• Direct vendor/agency ecosystem for design, engineering, SEO, and lifecycle/email—set scopes, SLOs, and performance scorecards

• Build, develop, and hire for the digital marketing/experience team (web/app, lifecycle/email, content ops, analytics); participate actively in recruiting for open roles, capability mapping, and onboarding

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

• Protect Chamberlain Group’s reputation by keeping information confidential

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies

• Contribute to the team effort by accomplishing related results and participating on projects as needed

• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values

Minimum Qualifications

• Bachelor’s degree in Marketing, Digital/UX, Communications, Analytics, or related field; or equivalent experience

• 10+ years in digital experience/lifecycle marketing; 5+ years leading managers and cross functional programs at scale

• Proven track record leading headless/composable commerce or CMS transformations and running structured RFPs (requirements, scoring, references, TCO)

• Applied CRO/UX leadership (evidence based storytelling, experimentation, and site performance improvements)

• Omnichannel content strategy & operations—governance, localization, answer engine/SEO readiness, and channel adaptation

• Lifecycle & deliverability mastery—segmentation, frequency capping, preference centers, deduplication, and fatigue management

• Composable/headless architecture fluency—MACH principles, integration patterns, and vendor landscape; ability to translate business needs to platform criteria

• Experimentation & analytics—design of tests, KPI frameworks (conversion, CLV), and insight communication to senior leaders

The pay range for this position is $167,500.00 - $269,875.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.